My personality leads me to plan. Which means everything is written down and tracked. The problem I faced was keeping it all together, there were sticky notes, monthly planners, weekly and daily planners, google calendar, reminders on my phone, it was everywhere. With an upcoming move and transition from one career to another, it was time for a change. This planner is worth everything if you use it. The first part walks you through planning major goals and taking actionable steps for your business, which you then implement in the planner (what!!!!). There is a workflow tracker to make sure every client and project is seen to completion, the quartet, monthly, weekly and daily breakdowns provide opportunities to backwards plan and be realistic.
LOVE IT! Last planner I'll ever need :)
I have tried every planner made for photographers/business owners. THIS is the only planner that has helped me get organized and stay focused on my goals. I am a forever client now!
I am a self proclaimed list nerd. I need to create lists to stay organized. The problem is I end up with 5 different notebooks with those lists. The Big Picture organizer takes the place of ALL of them! I love it! It has amazing ideas for your business as well to keep you motivated. I highly recommend it.
1. Email response to price shoppers. This welcome email aids you with responding to price shoppers/hagglers and provides a strong education in the value of wedding/portrait photography.
2. Style and Session. This email explains the photographer’s shooting style, the session, the ordering process and payment.
3. Pre-session email. This email sets the rules for the shoot and reminds customers via key bullet points what's included in the session fee.
4. Second Photo Shoot Rescheduling. This email sets forth studio policy regarding rescheduling for a second time.
5. Second Order Appointment Rescheduling. This email sets forth studio policy when rescheduling for a second time.
6. Photographer as client. This email shares how to approach a local photographer who wants a shoot with you.
7. Addressing post session digital files and sticker shock. This email shares how to handle a miscommunication regarding digital file inclusion, or when a client experiences cost concerns after the session.
8. Economic concerns post session. This email covers how to address reticence in ordering after a session when a client asks to postpone ordering.
9. Unauthorized internet use of an image. This email addresses how to approach a client who has scanned/copied your images to or from the internet without permission.
10. Mentor request. This email shares how to address a request from a local photographer wishes to be mentored by you or wants to assist you.
11. Client order session preparation. This email prepares clients for the upcoming order session.
12. Client session clothing choices. This email outlines practical suggestions regarding clothing choices for the upcoming photography session.
13. Difficult client returns. This email shares how to respectfully handle a difficult former client who wishes to hire you again.
14. Vendor barter request. This email addresses a vendor who has requested a free shoot in return for future referrals/word-of-mouth in lieu of payment.
15. Money past due. This registered letter shares correspondence for money owed on a session or order when the client is unresponsive.
16. Creating potential bride interest. This email illustrates how to respond to potential brides in order to compel them to continue the conversation.
17. Pleasing anxious clients. This email outlines how to reassure excited clients whose continued queries regarding the status of their order are drawing your attention away from processing orders and handling other business in your studio.
18. Session Follow-up Email. This email shares gratitude to a client for a wonderful session and shares an incentive program for referrals.
19. Client Questionnaire. This email shares a sample questionnaire to send to clients to get to know them and their needs before the session begins.
20. Client Reshoot Request. This email shows what to say when a client requests a reshoot for reasons that are not due to studio negligence (clothing choice, hair not brushed, child not cooperating, etc.).
21. Response to wedding client wanting discounted prices.
22. Email response to request for costs associated with traveling to a destination wedding.
23. Following up when another client has express interest in a wedding date that has been booked, but the retainer and agreement has not been received.
24. Email response for a client who wants to know why you no longer give high resolution images.
25. Email response to a client requesting refund of deposit after cancelled wedding.
We have all heard the stories of photography studio disasters; you know, the ones that make you cringe with dread. In truth, almost all business miscommunications can easily be avoided with the simple preliminary measure of adopting smart policies.
Our collection of effective policies was created to minimize wasted time, maximize your sales, and reaffirm your love for the craft. You’ll discover not only why each policy is important to your success but also how they impact your business’s bottom line. Use our editable pre-written responses for email/print/online studio policies.
21 key topics provide essential procedural information for before, during, and after the portrait session. Each policy includes clear instructions about WHY the particular practice is important and HOW it helps with your success.
• Delivered in 19 page PDF format