I had literally just moved my photography business 2000 miles away, and when I reopened my business, I knew I needed a fresh, new brand for my fresh, new location. I hired a graphic designer to make a new logo, brand sheet, and website, but when she asked me for ideas, I had no idea what I wanted or where to start. She came up with some initial ideas, but none of them were what I was looking for--even though I wasn't particularly sure what I was actually looking for.
This guide was invaluable to our creative process.
I went through this workbook, completed all of the activities, and gave the completed worksheets to my graphic designer. Within a couple of weeks, she had a whole new set of designs that were EXACTLY what I wanted for my brand. This guide is the best way to get your brand ideas and goals set down into one concrete document that you can use for logo design, web design, blog posts, and more. It is absolutely invaluable, and something I can always look back to whenever I need creative direction for my business. It's worth every cent.
This guide will help nail down a branding strategy that works! The examples and visual exercises have been so helpful to create my own brand and know how to stick to it. Knowing now how important it is for customers to see a consistent brand and having the tools to make that happen is crucial to successful business. Thank you for making the guide!
I allready knew what I liked and wanted with my brand. With this product you'll place your ideas on paper. It was easy and fun to do! It's a greate resource to start with proper branding.
This was such a great guide, I was able to get my colors, style and the look I wanted all in one place. No more choosing fonts, I have them picked out and written down! This helped me so much, I highly recommend this for those either just starting out or ready for final poilish of thier look.