***This product is for customers who already have the 2016 version of the Marketing & PR Guide & Calendar and wish to upgrade to the 2017 version. Please have your 2016 Calendar order number ready and enter it in the box provided before adding the product to your cart. Once the upgrade has been purchased, we will reset your link to the new version within 24 hours. Please click here if you do not have the original Marketing & PR Guide & Calendar and would like to purchase.***
You’ve heard the horror stories: the photography industry is saturated and overflowing. So how are you expected to compete when you can probably just head out the door and find another photographer doing business just a few doors down? Actually, it’s really quite simple: Marketing and Public Relations. But it can’t be just any marketing. You need to be building top content that your market finds shareable, relatable, and valuable.
The Essential Marketing and PR Guide is a 49 page primer that will help you plan, organize, and act in a way that will ensure success and have you reaching the right people at the right time.
From start to finish, this guide is another exceptional business product from Design Aglow that will educate and guide you on marketing and social media and provide you with essential worksheets to kick-start your marketing immediately. We even include a complete 52 week marketing calendar to take the guesswork out of planning, chock full of daily ideas and inspiration! And, if that's not enough, you can gain valuable insights from industry leaders on marketing and social media campaigns via traditional campaigns to quick and easy social media hits! Think of this as the pro photographer’s version of "Marketing, PR and Social Media 101."
The Essential Marketing and PR Guide & Calendar will help you:
*Special thanks to Terra Lange Photography for the lovely images throughout our guide.
• Full-resolution 49 page PDF format, view the entire guide right from your hard drive or iPad for easy archiving and navigation
• Printable worksheets that will allow you to track and document goals and results for your actual business, using your real studio data.
• Customizable Marketing & Social Media Calendar (in .ics format for iCal or Google Calendar) that provides an idea for each day, and allows you to edit and add in your own tasks and projects
• Printable Marketing & Social Media Calendar in partially layered Photoshop PSD format that allows you to edit and add in your own tasks and projects
• Guide can be read in Acrobat, Preview and any PDF compatible product
• Windows and Mac
It's Sellable: This is a business education tool that will provide you not only with an overview of Marketing, PR & Social Media, but also with concrete methods to evaluate your business and set a course for a successful upcoming year. The tasks and projects it suggests are at low-to-no cost and will allow you to immediately increase your visibility and reach your business goals.
It's a Time Saver: You do not need to re-invent the wheel, or design a perfect plan for tomorrow. This Guide will get you started today with whatever resources you have immediate access to.
It Shapes Your Image: Using the worksheets to assess where you have been and where you are going and you can set achievable and measurable goals. With the calendar in place, you can complete daily tasks and action items that will give you visibility to clients and partners and allow you to consistently communicate your brand and your business.
As a companion to the clean-lined look of our Modern Minimalist Welcome Packets for Weddings and Portraits, the Minimalist Marketing Suite sells your studio as a contemporary photography experience. Its typographic savvy establishes you as an arbiter of cool, while its open spaces echo modern possibilities.
Take advantage of this small investment to look like the sleekest studio in town with a product that–like all Design Aglow products–pays for itself instantly. Exceed your clients’ visual expectations and let your portrait and/or wedding images resonate with this stunning custom design.
Our fully customizable templates provide your studio with everything you’ll ever need to create a comprehensive modern branding experience, all at a fraction of the cost of hiring a professional designer.
The Minimalist Marketing Suite at a glance:
• Business cards
• Letterhead & envelopes
• Marketing brochure
• Price list
• Gift Certificate
• Online branding
...and much more!
To round out your tools for success, be sure to check out our Modern Minimalist™ Collection.
• Fully customizable, layered Photoshop PSD files to completely change the look
• Two-sided 4x5.5”, 8-panel accordion brochure to market your studio
• Two-sided business card
• Two-sided 5x7” gift certificate
• Letterhead and envelope
• Packaging sticker for client DVDs or anything else
• Price list for offerings
• 8-page 8.5x5.5” brochure containing professionally written content for studio welcome and philosophy page, collections with offerings and pricing information, FAQ's, and client testimonials
• Distinctive social media designs formatted/sized for Facebook, Twitter & email
• Basic information and instructions for changing colors and saving for upload
*Design Aglow does not offer installation or tech support for incorporating these designs into social media outlets.
These are designed to be printed through ProDPI or your preferred vendor.
Please note - We supply the names of the fonts used, but .ttf files must be downloaded from other providers.
Compatible Photoshop CS and newer, Windows & Mac