If you’re in desperate need of a smart policy to address "Friends and Family" discounts and pricing, then this savvy kit was developed just for you!
Our simple three-step pricing system will not only support you in keeping your business sustainable, you’ll still be generous and thus appreciated by those who matter to you the most. Win, win.
~Sample images courtesy of Alyssa Rosenheck Photography for Design Aglow~
• 35 page PDF Guide
• Smart pricing system
• 12 email templates customized for weddings, portraits and general assignments discount inquiries
• Two customizable Friends and Family seasonal newsletters to communicate availability, guidelines and discounts in a firm (yet friendly) manner
• Worksheet for scheduling, workflow and discount level tracking
Please Note: We supply the names of the fonts used, but .ttf files must be downloaded from other providers. See Usage for additional details.
• Guide can be read in Acrobat, Preview and any PDF compatible product, view the entire guide right from your hard drive or iPad for easy archiving and navigation
• Newsletters are fully editable in Photoshop CS and newer and Discount Tracker Worksheet is editable with Adobe Acrobat Pro and InDesign CS4 and newer
• Windows and Mac
1. Email response to price shoppers. This welcome email aids you with responding to price shoppers/hagglers and provides a strong education in the value of wedding/portrait photography.
2. Style and Session. This email explains the photographer’s shooting style, the session, the ordering process and payment.
3. Pre-session email. This email sets the rules for the shoot and reminds customers via key bullet points what's included in the session fee.
4. Second Photo Shoot Rescheduling. This email sets forth studio policy regarding rescheduling for a second time.
5. Second Order Appointment Rescheduling. This email sets forth studio policy when rescheduling for a second time.
6. Photographer as client. This email shares how to approach a local photographer who wants a shoot with you.
7. Addressing post session digital files and sticker shock. This email shares how to handle a miscommunication regarding digital file inclusion, or when a client experiences cost concerns after the session.
8. Economic concerns post session. This email covers how to address reticence in ordering after a session when a client asks to postpone ordering.
9. Unauthorized internet use of an image. This email addresses how to approach a client who has scanned/copied your images to or from the internet without permission.
10. Mentor request. This email shares how to address a request from a local photographer wishes to be mentored by you or wants to assist you.
11. Client order session preparation. This email prepares clients for the upcoming order session.
12. Client session clothing choices. This email outlines practical suggestions regarding clothing choices for the upcoming photography session.
13. Difficult client returns. This email shares how to respectfully handle a difficult former client who wishes to hire you again.
14. Vendor barter request. This email addresses a vendor who has requested a free shoot in return for future referrals/word-of-mouth in lieu of payment.
15. Money past due. This registered letter shares correspondence for money owed on a session or order when the client is unresponsive.
16. Creating potential bride interest. This email illustrates how to respond to potential brides in order to compel them to continue the conversation.
17. Pleasing anxious clients. This email outlines how to reassure excited clients whose continued queries regarding the status of their order are drawing your attention away from processing orders and handling other business in your studio.
18. Session Follow-up Email. This email shares gratitude to a client for a wonderful session and shares an incentive program for referrals.
19. Client Questionnaire. This email shares a sample questionnaire to send to clients to get to know them and their needs before the session begins.
20. Client Reshoot Request. This email shows what to say when a client requests a reshoot for reasons that are not due to studio negligence (clothing choice, hair not brushed, child not cooperating, etc.).
21. Response to wedding client wanting discounted prices.
22. Email response to request for costs associated with traveling to a destination wedding.
23. Following up when another client has express interest in a wedding date that has been booked, but the retainer and agreement has not been received.
24. Email response for a client who wants to know why you no longer give high resolution images.
25. Email response to a client requesting refund of deposit after cancelled wedding.
The Welcome Packet templates are beautiful and simple with a modern feel, well written and easy to customize.
- Ardita Kola Photography
My Welcome Packet includes all the information that my couples need - wedding day timeline, when to take the portraits, engagement session information, a small planner and my packages and pricing. It makes a great impression and looks very polished and professional.
- Lydia Krumpholz Foto & Design