What we do, as photographers, matters; and it matters a lot. What do people want to save when a house is burning down, being overtaken by a flood, or threatened by a tornado; what is the one possession people always hope to grab? Their photos; their irreplaceable family memories. Memories matter, and it's up to us as photographers to make sure that we capture their best selves. How do we do that? The experience.
Bobbi is going to show you how to rock the client experience, step by step. From managing expectations to making posing fun, she will share the tips and tricks she’s learned in the last decade of shooting.
Come away with understanding how to be adaptable, to pose like a boss, to manage expectations, and how to literally book ALL of the bridesmaids’ future weddings by making the experience matter.
About Bobbi: Bobbi Sheridan is a wedding and family photographer passionate about creating images full of life, immense joy, and genuine connections. Based in Indianapolis, Indiana, Bobbi has photographed over 300 weddings locally and around the world and has been featured in publications like Good Housekeeping, Rangefinder, The Huffington Post, and more. Bobbi is a beloved, experienced industry educator who always brings insight and enthusiasm to her lessons.• 50+ minutes of impactful and actionable content, covering everything you need to know to create an experience your clients will remember.
Learn about Lena Hyde's top workflow systems and tips for successful IPS sessions in this innovative 4-part video series.
• The simplest, and most profitable 12 Step Workflow for your boutique portrait studio
• 20+ years worth of effective systems, lessons learned, and shortcuts that lead to an average portrait sale of $7500+
• How to achieve your business goals via smart workflow
• How to prep clients for IPS from first contact
• Products that clients adore and make you more $
• Easy, attractive and innovative sales tools
• How to stand out, and above the competition every step of the way
• Over 50+ gorgeous images of Lena’s studio, imagery, detailed workflow steps, and products…a visual feast!
About Lena: Since 1995, Lena Hyde has been a pioneer in the field of childhood portraiture. Frequently published and internationally exhibited, Lena speaks as a respected expert the field of contemporary portrait photography. Lena is the creator of Design Aglow, a leading business success resource for portrait and wedding photography studios since 2006, and operates a highly successful boutique photography studio, and has over 20 years experience selling with her refined IPS system.
• Video course available on Design Aglow
• Guide and workbook can be read in Acrobat, Preview and any PDF compatible product, view the entire guide right from your hard drive or iPad for easy archiving and navigation
• Windows and Mac
Discover why most photographers are wasting their time with old methods for blogging and marketing. Learn how to create one blog post that will bring in 80% of your new clients, and attract qualified prospects while building trust and credibility for your business.
Come away with a complete plan to launch your first set-it-and-forget-it marketing campaign.
Kirk Mastin's "Set It & Forget It: Automated Marketing for Photographers" course is a crash course on everything you need to know about inbound marketing and drawing new clients to your business. This underutilized technique attracts qualified prospects while building trust and credibility for your business. It is a scalable, set it and forget it way to grow.
About Kirk: Kirk Mastin is the founder and CEO of Mastin Labs and the app, Filmborn. He has photographed for The New York Times, LA Times, and has work featured in National Geographic Adventure and Time magazine. Prior to founding Mastin Labs in 2013, Kirk shot weddings on digital and film as a hybrid photographer with his Seattle based company Mastin Studio. Today, he is a highly sought-after industry educator, teaching workshops both internationally and online.
If you're using social media for your business without a strategy in place, you're setting yourself up for failure. It's that simple. We need to stop throwing images against the wall and hoping that something will stick... that some post will magically get us the engagement, platform, and revenue that we need.
From content creation to optimization to engagement—Natalie explains simple strategies that you can implement to get your work in front of potential customers and expand your reach on social media. Grow a platform that supports your business and build a community of brand evangelists to help you along the way.
Come away with tools to grow your Instagram platform to reach potential clients and build collaborative relationships. You will understand strategies for introducing your brand on social media and building loyalty with your audience, turning followers into brand evangelists to multiply your reach.
About Natalie: Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition. Natalie lives in San Francisco with her husband, Huey, and dog, Hunter, consumes copious amounts of coffee every day, and enjoys traveling to new cities with a camera in hand.