ESSENTIAL PRICING
FOR WEDDING & PORTRAIT PHOTOGRAPHERS
Understand the real cost behind running a business & master your pricing in just two weeks.
Courses are regularly $150. Promotion ends at 11:59pm PST on February 10th, 2017.
Cheap is not a business strategy.
When it comes to running a photography business, most of us agree pricing is one of the most difficult obstacles to conquer. Charge too little and you’ll never make enough money to pay the mortgage and buy groceries. Charge too much and you won’t book enough sessions to create a truly sustainable business.
We want you to be able to do what you love and make a good, sustainable living doing it.

Whether you’re brand new and just discovering that charging $50 for a portrait session is a terrible idea, or you’re a seasoned photog still struggling to create a sustainable pricing model, this is the course for you.
Our pricing courses are for you if...
• You want to know the costs of running your photography business and how those costs relate to pricing.
• Be clear on how much revenue you need to generate annually to breakeven.
• Understand the importance of paying yourself.
• Determine pricing to reflect your experience, target market and offerings.
• Have a solid plan in place for launching your new pricing structure.
• Implement a pricing structure that’s both profitable and sustainable.

8+ SMART WORKSHEETS
help you master smart pricing

65+ PAGES OF SELF-PACED CONTENT
so you can learn your own way

TIPS FROM 12+ EXPERTS
learn from the top industry pros
CONQUER YOUR PRICING TODAY!
WEDDING PHOTOGRAPHERS
PORTRAIT PHOTOGRAPHERS
CASE STUDIES FROM PHOTOGRAPHERS THAT ARE PRICING FOR PROFIT:


"Charge what you think you need to, to live your life and support yourself and stick to it. Don’t be afraid to charge what you believe you are worth because you truly are worth it and then some."
— WITH LOVE & EMBERS


"Offer IPS sessions. They can seem scary at first, but if you educate your client, how much you charge, and what to expect, the IPS session should be nothing more than choosing their favorite images. The first time I offered an IPS session, I sold 4x (yep, FOUR TIMES!!) more than my average online gallery sale."
— JENNI MARONEY


"The most helpful advice I received was to price myself in a way that my lowest package (wedding or portrait) would cover my living expenses and needs. Anything above the lowest package, including prints and albums, is beyond what we need for our daily life."
— MARK CLUNEY
JENNA KUTCHER • KATELYN JAMES • BRE THURSTON • JENNIFER MOHER • KATIE LAMB • DORIE HOWELL • & MORE!
WEEK 1
Laying the Foundation

Understanding Revenues and Expenses
Creating a Budget
Paying Yourself
Pricing for breakeven
Pricing for your brand, target market and offerings

Resources & Worksheets:
Cost of Goods Sold
Fixed Expenses Budget
Breakeven Calculation
Salary Calculation
WEEK 2
Pricing

Smart pricing for your Business
Sustainable and profitable pricing models
Implementing new pricing
Communicating your value
Implementing your new pricing

Resources & Worksheets:
Defining Your Target Market
Value Communication
Sample Price Lists
Price List Worksheets
Both of our Pricing Courses for Photographers are chock-full of premium content, from our self-paced content and smart worksheets to our how-to guides and marketing materials, to help you create profitable, sustainable pricing for your portrait photography business.
By the end of the two week course you’ll not only have a solid understanding of pricing and profit, but you’ll also have a solid foundation on which your business can grow.
SET YOURSELF UP FOR SUCCESS
ONLY $95 WITH INTRO PRICING THROUGH FEB. 10TH, 2017
Please note: these courses were adapted from our Pricing Guides for Portrait & Wedding Photographers. If you owned a previous version, you can upgrade to the new course for $50. Simply contact us with your original order number.