Aglow Blog
Read industry insights and creative business education for running your professional photography studio.
Selling Gift Certificates As Last Minute Holiday Gifts
‘Tis the season...for clients to be harried and forgetful and scrambling for holiday gifts. Needless to say, the fall/winter crush is when we all get, well, crushed. Why not capitalize on that by offering ready-made gift certificates your clients can present as last-minute gifts? Consider printing a stack of 5x7” cards on beautiful stock to have on hand (or in frames) for clients having a “oh my gosh I didn’t get something for them” moment. Promote this service to your clients through your blog and email newsletter, and offer gift certificates as a simple upsell after every photo shoot. Another smart idea: run a holiday promotion enticing clients with cash for cash, where your studio matches the amount of any gift certificate purchase with product credit.
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‘Tis the season...for clients to be harried and forgetful and scrambling for holiday gifts. Needless to say, the fall/winter crush is when we all get, well, crushed. Why not capitalize on that by offering ready-made gift certificates your clients can present as last-minute gifts? Consider printing a stack of 5x7” cards on beautiful stock to have on hand (or in frames) for clients having a “oh my gosh I didn’t get something for them” moment. Promote this service to your clients through your blog and email newsletter, and offer gift certificates as a simple upsell after every photo shoot. Another smart idea: run a holiday promotion enticing clients with cash for cash, where your studio matches the amount of any gift certificate purchase with product credit.
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The F stops Here: How To Stay Sane in the Insane Holiday Season
For wedding photogs, it’s summer. For portrait photogs, it’s now.That’s right: it’s crazy time. Your inbox explodeth, and your phone doth hellishly ring. Not to get all Shakespearean about it, but an overflow of good converts to bad.
So how do you manage it all? When the long view looks bleak (which in photographer terms means from now until late December), what will your coping mechanisms be?
Read more
For wedding photogs, it’s summer. For portrait photogs, it’s now.That’s right: it’s crazy time. Your inbox explodeth, and your phone doth hellishly ring. Not to get all Shakespearean about it, but an overflow of good converts to bad.
So how do you manage it all? When the long view looks bleak (which in photographer terms means from now until late December), what will your coping mechanisms be?
Read more
Why Selling Photography Frames Will Increase the Value of Your Art
When you sell your images already packaged in gorgeous frames, you virtually guarantee that they will be displayed in your clients' homes, in a manner that honors the care and craft that went into creating those photographs. You're creating a custom frame solution that elevates your images to gallery status.
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When you sell your images already packaged in gorgeous frames, you virtually guarantee that they will be displayed in your clients' homes, in a manner that honors the care and craft that went into creating those photographs. You're creating a custom frame solution that elevates your images to gallery status.
Read more
What I Wish I Knew: Lena Hyde
When I first started out as a photographer, I shot film....digital wouldn't be on the mass market for another 10 years or so. I knew that developing a 4x6” image cost just as much--in time, labor, and materials--as an 8x10” (actually more, since I had to cut the paper straight!) but I assumed the value of smaller prints equaled less, just like 99% of photographers out there did, and still do.
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When I first started out as a photographer, I shot film....digital wouldn't be on the mass market for another 10 years or so. I knew that developing a 4x6” image cost just as much--in time, labor, and materials--as an 8x10” (actually more, since I had to cut the paper straight!) but I assumed the value of smaller prints equaled less, just like 99% of photographers out there did, and still do.
Read more
Welcoming Clients To Your Studio In Style
The Wedding Welcome Packet is a perfect turnkey package for any wedding studio. It is as rich in time-saving potential as it is in beauty, offering an attractive yet simplified approach to boutique style wedding marketing, geared to help you sell both your services and your image. The lovely example shown today is from Elyse of Ely Fair Photography. She says, "I love this because it gave me a jumping off point for text to include. I'm a picture person, not a word person, so having this product as a base was very helpful. I always get great reactions to my Welcome Packets...everyone loves them!"
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The Wedding Welcome Packet is a perfect turnkey package for any wedding studio. It is as rich in time-saving potential as it is in beauty, offering an attractive yet simplified approach to boutique style wedding marketing, geared to help you sell both your services and your image. The lovely example shown today is from Elyse of Ely Fair Photography. She says, "I love this because it gave me a jumping off point for text to include. I'm a picture person, not a word person, so having this product as a base was very helpful. I always get great reactions to my Welcome Packets...everyone loves them!"