Aglow Blog

Read industry insights and creative business education for running your professional photography studio.

How to Get a Jump Start on Next Year's Sales

Does your business hear those crickets chirping in January, February and even March?

If you are like most photographers you get slammed with business during fall, only to have everything come to a screeching halt as Santa heads out to deliver those photo gifts.

So how can you plan for that dead period right after the holidays?

We have a smart and effective way to add some extra cha-ching in your Christmas stocking and to get sessions on the books for those sloooooooow days of winter.

Read more

Does your business hear those crickets chirping in January, February and even March?

If you are like most photographers you get slammed with business during fall, only to have everything come to a screeching halt as Santa heads out to deliver those photo gifts.

So how can you plan for that dead period right after the holidays?

We have a smart and effective way to add some extra cha-ching in your Christmas stocking and to get sessions on the books for those sloooooooow days of winter.

Read more


15 Ways to Build a Destination Wedding Following

My last post for Design Aglow on “25 Ways to Build a Local Following” was well-received in the photography community. One reader in specific asked for a similar article, but geared towards destination wedding photography. I love writing topics that are explicitly asked for, so let’s dive right in! First I’ll step back from the specific topic of “destination wedding photography” for a moment and look at marketing as a whole and how you can create an effective marketing plan. Here is a proven 3-step approach to market anything to anyone:

Read more

My last post for Design Aglow on “25 Ways to Build a Local Following” was well-received in the photography community. One reader in specific asked for a similar article, but geared towards destination wedding photography. I love writing topics that are explicitly asked for, so let’s dive right in! First I’ll step back from the specific topic of “destination wedding photography” for a moment and look at marketing as a whole and how you can create an effective marketing plan. Here is a proven 3-step approach to market anything to anyone:

Read more


Finding Your Niche, Part Two: How To Make Niche Marketing Work For You

We all know that professional photography is full of its own niche markets. From seniors to maternity to architecture to food to infants, there’s truly something out there for everybody. When moving into your own niche, you may find that there’s more competition than you initially thought. Depending on your location and market, there could be dozens of photographers who specialize in the same things you do. So how do you cater to your niche without blending in with the crowd?

Read more

We all know that professional photography is full of its own niche markets. From seniors to maternity to architecture to food to infants, there’s truly something out there for everybody. When moving into your own niche, you may find that there’s more competition than you initially thought. Depending on your location and market, there could be dozens of photographers who specialize in the same things you do. So how do you cater to your niche without blending in with the crowd?

Read more


Finding Your Niche, Part One: Why Specialize?

As a photographer, are you a jack of all trades, but a master of none? Are you tirelessly spreading your energies across the industry, never stopping long enough to focus on just one genre? Are you photographing weddings on the weekend, and during the week, you’re photographing babies and headshots and sports? Does this all-over-the-map workload leave you feeling harried or stagnant? Does your lack of focus feel like confusion and self-doubt?

Read more

As a photographer, are you a jack of all trades, but a master of none? Are you tirelessly spreading your energies across the industry, never stopping long enough to focus on just one genre? Are you photographing weddings on the weekend, and during the week, you’re photographing babies and headshots and sports? Does this all-over-the-map workload leave you feeling harried or stagnant? Does your lack of focus feel like confusion and self-doubt?

Read more


Inside Real Studios: Tiny Touch Photography

Being able to have a large professionally designed space has been wonderful in portraying to my clients the level of luxury that they are receiving when the work with our studio. The mood is set for them the moment they walk through the doors. They are able to see large examples of my work, and be able to roam around and not be clustered into a little room. Many times a clients sees the images of our studio online and fall in love with the idea of working with us.

Read more

Being able to have a large professionally designed space has been wonderful in portraying to my clients the level of luxury that they are receiving when the work with our studio. The mood is set for them the moment they walk through the doors. They are able to see large examples of my work, and be able to roam around and not be clustered into a little room. Many times a clients sees the images of our studio online and fall in love with the idea of working with us.

Read more