Are you trying to book boudoir clients but nothing seems to be gaining traction?
Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.
This is because marketing boudoir photography needs to be different.
Boudoir doesn’t lend itself as well to traditional photography marketing efforts because of its private nature. I’m not saying this to discourage you though. Boudoir photography can be just as lucrative and rewarding as other types of photography. You just need to market it in the right ways.
After 10 years of marketing photography and tens of thousands of dollars spent to test different marketing methods I’ve created a marketing calendar that allows my studio to bring in six figures annually, just from shooting boudoir.
I want to highlight the top boudoir marketing mistakes I’ve seen and turn those around so that you can market boudoir the right way, the way that actually works.
Marketing to the Wrong Customer
Many photographers that want to book more boudoir clients aren’t actually taking the time to define their ideal client before they start marketing. This is a huge waste of time and money.
By defining your ideal boudoir client, you’ll make your marketing efforts so much easier. Knowing the habits of your ideal client (like where they hang out, what they like to do, what their lifestyle is like, etc) will help you to know how to market to them in a way that will actually work.
You see, boudoir photography isn’t a need. People don’t just wake up and say “I need a boudoir shoot!” You need to show them why boudoir is amazing, how it will improve their lives, and how it will benefit them.
Not Marketing Offline
I see photographers spending most of their time marketing online: Facebook ads, Facebook groups, Instagram ads, and so on. This might work for other types of photography, but when it comes to boudoir photography, you’ll have a much better chance of getting bookings if you can meet potential clients in person.
Boudoir is very private in nature. People want to get to know you before they book their shoot. They want to know if they like you, and if they trust you. They don’t just want good photos, they want a photographer they’re comfortable with.
Some good places to start for offline marketing would be: business partnerships, ladies nights out, bridal fairs, and networking groups.
Not Building Your Email List
This one is huge.
I see so many photographers putting off building their email lists when this is the best bang for your buck. It might cost some money to start building an email list, but this is pennies compared to what you’ll spend on Facebook ads and events. Not to mention, it works extremely well.
Having an email list where you email regularly (I recommend weekly) is important for growing your know, like, and trust factor. This also gives you a chance to sell your services to somebody who maybe didn’t even know boudoir existed until they stumbled on your site.
Remember boudoir isn’t a need, it’s a want. You need to show them the benefits of boudoir and why they need a shoot with you. Email helps you do that in an inviting way where they can easily hit reply to start that conversation with you.
Not Having an Optimized Website
When potential customers stumble upon your website they might not be ready to book that second. So what do you do if your potential client isn’t ready to fill out your contact form right then and there?
I recommend having a free PDF of some kind that they can download in exchange for signing up for your email list.
Not only does this help you build your email list but it gives you a chance to email them with the benefits of booking a boudoir shoot, any FAQs, and invite them to reply with questions. This gives you the opportunity to sell yourself and build a relationship with your potential customers.
Don’t let website visitors who aren’t ready to book ASAP slip through your fingertips. Capture those interested leads so you can continue the conversation.
Sharing Too Many Photos
This one is funny right? I mean, I know we’re photographers but here’s the thing: do you think your potential boudoir clients want to see dozens of photos of other women in lingerie? Or do you think they’d rather see a few shots and then hear her story. Why she booked the shoot, how it changed her life, and why she feels you were the right photographer to go with.
Sharing stories is much more persuasive to turn an interested person into a booking then a bunch of photos. I know we’re proud of the photos but we need to think about your ideal clients before anything else.
So next time you do a blog post keep this method in mind. Remember to include a good call to action for them to either download your free PDF to join your email list or invite them to fill out your contact form.
Whether you’ve made some of these “mistakes” in the past or not I hope you found this post helpful. I hope it inspired your marketing efforts and motivated you to put things in place to start getting more boudoir bookings.
Want to learn my process for consistently booking 3 or more boudoir clients per week? In my live master class, I’ll show you how to define your ideal clients and increase your bookings. Grab your free seat here.
Through the appropriate marketing, sales, and pricing strategies Molly built her photography business from .81 cents to six figures per year. In addition to running Molly Marie Photography she also helps other photographers grow their boudoir businesses by being an open book with her experiences through her education website, Boudie Shorts.