Packaging can either make or break your brand. Whether you’re a luxury jewelry store that delivers products in a little blue bag, complete with a white satin ribbon, or you’re a photographer who has your copper logo embossed onto charcoal boxes, you know that your packaging is your opportunity to positively impact your image and client experience.
That high-end jewelry corporation we talked about before? Yeah, we meant Tiffany & Co. We’ll bet we didn’t even need to mention the Tiffany name - you could instantly picture their brand and packaging in your head (even if you’ve never stepped foot into a Tiffany store). Most businesses would kill for instant recognition like that.
Let’s be honest, your packaging might never reach Tiffany-levels of recognition in the photography market. But you can take steps to ensure that your potential clients always remember you after that initial first impression.
Packaging and design serve as a visual reminder of a brand’s identity and core values. Combine that with the fact that you need to stand out in a highly competitive market above other talented creatives, means that distinctive packaging and design is a must in order to make a resounding impact on your clients.
The more impactful your packaging, the more likely your clients will remember you and your brand. Which means the more likely they are to choose you when it comes time to book a session or event. Not to mention that unique packaging will allow your clients to physically engage with your brand and encourage them to share your impactful marketing materials with friends and family.
Image © Sanne Popijus Fotografie
Upscale shops and department stores, like Saks or Louis Vuitton, know that special packaging solidifies a luxury brand experience. Delivering your marketing materials and fine art with top level care and consideration reinforces your status as a valuable investment and puts you on the same level as other premium brands.
Presentation nurtures a relationship between a business or brand and the client, sometimes even well after a purchase has been made. Tiffany’s customers will often hold onto (and even display!) those blue bags and boxes well after they’ve made a purchase. It serves as a reminder of a pleasant luxury purchasing experience and can ultimately encourage brand loyalty.
Image © Tiffani Jones Photography
The thoughtful experience you provide, from your studio services all the way down to your high quality, branded bags and boxes, will increase the amount of value your client places on your work and ultimately increase the amount they’re willing to pay for your services. Whether it be a welcome folder filled with studio information or a keepsake box filled with the best prints from a recent session, your clients will know that they’ve received something special and worth the investment.
High quality branded packaging can super-charge your business to a whole new level. We’re talking about attracting new clients, which can translate to more money into your pocket. Studies have shown that for every dollar spent on packaging, you can get $7.21 return on your investment. It’s a no-brainer investment that will result in immediate improvements to your business.
But premium packaging doesn’t have to come at a premium price.
If you’re not sure where to start with your packaging, we recommend our Paper Shop Packaging Starter Kit ($30). This kit is more than just a handful of swatches, it’s a 100% usable modular set of our favorite boxes, bags and more! With the starter kit, you can explore the offerings of the Design Aglow Paper Shop without committing to purchasing a full set of branded boxes or folders.
Word of mouth is one of the best ways to generate more business. Present your artwork in professional eye-catching packaging and your clients are sure to show it off to their friends and family. By investing in branded packaging, you’re showing your existing and potential clients how much you value their business. So leverage your packaging and make it work hard to generate maximum buzz for your business.