Aglow Blog

Read industry insights and creative business education for running your professional photography studio.

Design Aglow Packaging: PlantShed NYC

Hi, I'm Casey, a floral and visual designer, specializing in creating stylized events and gatherings. More than that, I love putting together visuals for retail and residential spaces utilizing natural components and botanical elements. Serving as the Creative Director for PlantShed, a full service, floral boutique in Manhattan, I have worked closely with high fashion and couture designers, bespoke interior design firms, and textile companies to help produce cohesive and thoughtful designs. While typically inspired by nature and organic shapes, I....

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Hi, I'm Casey, a floral and visual designer, specializing in creating stylized events and gatherings. More than that, I love putting together visuals for retail and residential spaces utilizing natural components and botanical elements. Serving as the Creative Director for PlantShed, a full service, floral boutique in Manhattan, I have worked closely with high fashion and couture designers, bespoke interior design firms, and textile companies to help produce cohesive and thoughtful designs. While typically inspired by nature and organic shapes, I....

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Standing Out in Your Market: Vendor Booths

It doesn’t matter where your business is located, chances are you’re in a market saturated with other photographers. We’re all looking for ways we can stand out and make an impression to our potential clients through our marketing strategies. One way to have this impact is to display our work at vendor events or expos. That was definitely my way of thinking when I signed up as a vendor at an upscale “Day for Women” event this past spring.

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It doesn’t matter where your business is located, chances are you’re in a market saturated with other photographers. We’re all looking for ways we can stand out and make an impression to our potential clients through our marketing strategies. One way to have this impact is to display our work at vendor events or expos. That was definitely my way of thinking when I signed up as a vendor at an upscale “Day for Women” event this past spring.

Read more


What The Pros Are Saying: Welcome Packets

“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."

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“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."

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What The Pros Are Saying: Heirloom Family Portrait Albums

We created this stunning charcoal linen 12x12 album for a new client to showcase their family studio portrait session. WIth 20 pages printed on gorgeous Fuji Crystal Archive paper (about as far away as giclee/ink-jet printing you can get). These albums are meant to enjoy, collect, and treasure for generations to come. What family or grandparent would not love one of these for the holidays?

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We created this stunning charcoal linen 12x12 album for a new client to showcase their family studio portrait session. WIth 20 pages printed on gorgeous Fuji Crystal Archive paper (about as far away as giclee/ink-jet printing you can get). These albums are meant to enjoy, collect, and treasure for generations to come. What family or grandparent would not love one of these for the holidays?

Read more


Inside Real Studios: Head Over Heels Wedding Photography

My goal in renovating my studio was to provide better customer service, superior products and a more streamlined process for my bride and grooms. I use many Design Aglow products in my studio to achieve this beginning with the Big Picture Planner to keep me organized. I use the Pricing Menus to provide a tangible pricing guide to my clients during consultations and sales appointments. In every package I include the digital images from the weddings on the glass USB packaged in the presentation boxes and branded bags.

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My goal in renovating my studio was to provide better customer service, superior products and a more streamlined process for my bride and grooms. I use many Design Aglow products in my studio to achieve this beginning with the Big Picture Planner to keep me organized. I use the Pricing Menus to provide a tangible pricing guide to my clients during consultations and sales appointments. In every package I include the digital images from the weddings on the glass USB packaged in the presentation boxes and branded bags.

Read more