Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!
Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.
So… How do you know when it’s time to change or refresh your brand?
What does ‘brand refresh’ even mean?
Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.
Are you trying to book boudoir clients but nothing seems to be gaining traction?
Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.
This is because marketing boudoir photography needs to be different.
Power of email marketing should not be underestimated. That targeted opportunity to deliver your key message right into the mailbox of your key customer? Priceless.
Marketing should make you feel shaken up, alive, as if you are being launched out of your comfort zone – yet it doesn’t have to be scary or full of confusion. Let’s pull back the curtain into a world that glitters with connection, provides glimpses into fascinating data and insight and provides you with a quick and direct connection to the very readers and customers that you want to speak to. Now is the time to put on your marketing hat and begin to view your business or blog through the eyes of a digital marketing.