marketing

Standing Out in Your Market: Vendor Booths

Standing Out in Your Market: Vendor Booths

It doesn’t matter where your business is located, chances are you’re in a market saturated with other photographers. We’re all looking for ways we can stand out and make an impression to our potential clients through our marketing strategies. One way to have this impact is to display our work at vendor events or expos. That was definitely my way of thinking when I signed up as a vendor at an upscale “Day for Women” event this past spring.

Read More


How to turn site visitors into paying clients

How to turn site visitors into paying clients

As a small business owner, we’re sure that you’ve got a lot on your plate. You want to do what you love, and make a good living doing it, but at times it can feel like you’re doing everything besides photography to keep your business running. Besides all the workflow tasks of being a photographer, we know the one BIG project that almost never gets done: marketing. It’s on all our to-do lists, but it’s huge. It’s daunting. And, where do you even begin?

Read More


4 Signs It's Probably Time to Refresh Your Brand

4 Signs It's Probably Time to Refresh Your Brand

Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.

SoHow do you know when it’s time to change or refresh your brand?

What does ‘brand refresh’ even mean?

Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.

Read More


The Photographer's Marketing & PR Guide, Updated for 2018!

The Photographer's Marketing & PR Guide, Updated for 2018!

Do marketing, social (and live!) networking, communications and public relations leave your head spinning? Do you have 1,001 ideas for the New Year but have no idea where to begin? Do you start, but never finish, projects?

The Marketing and PR Calendar is the answer to all of your questions.

Read More


Tips from The Pros: Fool-Proof Ways to Expand Your Business

Tips from The Pros: Fool-Proof Ways to Expand Your Business

As a wedding and boudoir photographer, wedding fairs and expos can be a great opportunity for me to meet new clients who are excited about finding a photographer. Expos are a ton of work to prepare for and it’s always exhausting to set up my booth, but then I’m rewarded with an incredible experience - I get to spend a day talking about photography with lovely, excited couples. It’s exhilarating and has been a great way to continue building my business.

Read More


5 Simple Strategies for Connecting with Other Vendors in the Photography Business

5 Simple Strategies for Connecting with Other Vendors in the Photography Business

There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.

Read More


Design Aglow's Branding Week 2017: Meet Alicia Lucia

Design Aglow's Branding Week 2017: Meet Alicia Lucia

Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?

Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!

Read More


Branding Week 2017: Meet Krista Ashley

Branding Week 2017: Meet Krista Ashley

Tell us a little bit about yourself. What was your road like to becoming a photographer?

Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!

Read More


Top 5 Marketing Mistakes Boudoir Photographers Are Making

Top 5 Marketing Mistakes Boudoir Photographers Are Making

Are you trying to book boudoir clients but nothing seems to be gaining traction?

Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.

This is because marketing boudoir photography needs to be different.

Read More


Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

If all your social media followers disappeared tomorrow (and they could) - what would you be left with - and what impact would that have on your business? Consider your social media community rented - your email list is owned property. See the difference?  Both areas of marketing are important but you need to know how to leverage both and email marketing shouldn’t be forgotten. Take it seriously and you will reap the benefits.

Read More



1 2 3 10 Next »