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marketing

5 Simple Strategies for Connecting with Other Vendors in the Photography Business

5 Simple Strategies for Connecting with Other Vendors in the Photography Business

There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.

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Design Aglow's Branding Week 2017: Meet Alicia Lucia

Design Aglow's Branding Week 2017: Meet Alicia Lucia

Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?

Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!

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Branding Week 2017: Meet Krista Ashley

Branding Week 2017: Meet Krista Ashley

Tell us a little bit about yourself. What was your road like to becoming a photographer?

Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!

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4 Signs It's Probably Time to Refresh Your Brand

4 Signs It's Probably Time to Refresh Your Brand

Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.

SoHow do you know when it’s time to change or refresh your brand?

What does ‘brand refresh’ even mean?

Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.

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Conquer Your 2017 Photographer Goals

Conquer Your 2017 Photographer Goals

Cheers to a new year! What can we help you accomplish?

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Top 5 Marketing Mistakes Boudoir Photographers Are Making

Top 5 Marketing Mistakes Boudoir Photographers Are Making

Are you trying to book boudoir clients but nothing seems to be gaining traction?

Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.

This is because marketing boudoir photography needs to be different.

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Tips from The Pros: Fool-Proof Ways to Expand Your Business

Tips from The Pros: Fool-Proof Ways to Expand Your Business

As a wedding and boudoir photographer, wedding fairs and expos can be a great opportunity for me to meet new clients who are excited about finding a photographer. Expos are a ton of work to prepare for and it’s always exhausting to set up my booth, but then I’m rewarded with an incredible experience - I get to spend a day talking about photography with lovely, excited couples. It’s exhilarating and has been a great way to continue building my business.

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Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 3

If all your social media followers disappeared tomorrow (and they could) - what would you be left with - and what impact would that have on your business? Consider your social media community rented - your email list is owned property. See the difference?  Both areas of marketing are important but you need to know how to leverage both and email marketing shouldn’t be forgotten. Take it seriously and you will reap the benefits.

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Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 2

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 2

Let’s dive into the world of digital marketing and touch upon some of the most important areas that will have the most impact on your business – email marketing!

Power of email marketing should not be underestimated. That targeted opportunity to deliver your key message right into the mailbox of your key customer? Priceless.

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Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 1

Fearless Marketing with Jaclyn Carlson of Blog Society Pt. 1

Marketing should make you feel shaken up, alive, as if you are being launched out of your comfort zone – yet it doesn’t have to be scary or full of confusion. Let’s pull back the curtain into a world that glitters with connection, provides glimpses into fascinating data and insight and provides you with a quick and direct connection to the very readers and customers that you want to speak to. Now is the time to put on your marketing hat and begin to view your business or blog through the eyes of a digital marketing.

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