As a small business owner, we’re sure that you’ve got a lot on your plate. You want to do what you love, and make a good living doing it, but at times it can feel like you’re doing everything besides photography to keep your business running. Besides all the workflow tasks of being a photographer, we know the one BIG project that almost never gets done: marketing. It’s on all our to-do lists, but it’s huge. It’s daunting. And, where do you even begin?
Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.
So… How do you know when it’s time to change or refresh your brand?
What does ‘brand refresh’ even mean?
Don’t panic, we’re not talking about a total overhaul of your business. Think of a brand refresh as a personal makeover. A new haircut and an up-to-date outfit can be all it takes to transform a person’s presence, and it’s the same with your brand business.
Do marketing, social (and live!) networking, communications and public relations leave your head spinning? Do you have 1,001 ideas for the New Year but have no idea where to begin? Do you start, but never finish, projects?
The Marketing and PR Calendar is the answer to all of your questions.
Hi! Tell us a little bit about yourself. How long have you been practicing photography professionally? What was your road like to becoming a photographer?
Hi friends! My name is Alicia from Alicia Lucia Photography. I am approaching my fifth wedding season as a photographer and while my path to becoming a photographer wasn’t always an easy one, I knew in my heart that I was always meant to do exactly this!
Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!
Are you trying to book boudoir clients but nothing seems to be gaining traction?
Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.
This is because marketing boudoir photography needs to be different.