Aglow Blog

Read industry insights and creative business education for running your professional photography studio.

Top 5 Branding Mistakes Photographers Make

Creating a strong brand for yourself can be difficult. Here are our top 5 branding mistakes that you can make in your photography business and how to avoid them. 

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Creating a strong brand for yourself can be difficult. Here are our top 5 branding mistakes that you can make in your photography business and how to avoid them. 

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Is it time to refresh your brand?

Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.  So…how do you know when it’s time to change or refresh your brand?

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Sometimes it’s easy to spot when certain things need changing: a lightbulb, the litter box, or the TV channel. Your branding, however, is not as obvious when it’s in need of an update.  So…how do you know when it’s time to change or refresh your brand?

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Easily craft a brand with business intelligence.

Oftentimes, it can be difficult to keep your brand consistent, your information thorough and friendly, and your marketing materials meaningful and streamlined. We get it. And we are here to help.

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Oftentimes, it can be difficult to keep your brand consistent, your information thorough and friendly, and your marketing materials meaningful and streamlined. We get it. And we are here to help.

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Photographers: Do you Believe in Portraits?

Design Aglow founder and photographer Lena Hyde walks you through the importance of offering physical prints in wall galleries and heirloom albums to your clients and provides a few tips to get you started.

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Design Aglow founder and photographer Lena Hyde walks you through the importance of offering physical prints in wall galleries and heirloom albums to your clients and provides a few tips to get you started.

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The Anatomy of a Client Welcome Packet

Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.

Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.

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Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.

Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.

Read more