Education

How to Prepare Past (Shoot & Burn) Clients for IPS

How to Prepare Past (Shoot & Burn) Clients for IPS

You finally did it. You made the leap to in-person sales and you’re so proud of yourself for taking your business to the next level. You’re connecting with new clients and there’s a definite sense of satisfaction when you hand deliver gorgeous, high quality framed prints and coffee table albums.

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Going from Shoot-and-Burn to Full Service (in 7 easy steps)

Going from Shoot-and-Burn to Full Service (in 7 easy steps)

So you read our post about the pitfalls of underpricing your digital products. You’ve realized that your image files are not “just pixels,” but the culmination of thousands of hours of coffee, sweat, and tears that you put into honing your craft. And you’ve decided that 2016 is going to be the year that you stop underestimating yourself and start valuing your work (and asking clients to do the same). Awesome. But going from that a-ha moment to actually implementing full-service pricing can be daunting. 

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3 Quick Tips for IPS Success

3 Quick Tips for IPS Success

About 6 months ago, we realized, largely through conversations with fellow wedding photographers, that our in-person sales (IPS) game was weak. Well, let’s be fair: it was non-existent. We were basically selling some products online, occasionally. Our “viewing and ordering sessions” were not generating good sales numbers.

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Know Your Worth Featuring Jenna Kutcher

Know Your Worth Featuring Jenna Kutcher

Let's face it, we've all gotten that email that asks us if we offer holiday/off-season/Sunday/dog's birthday discounts. As a girl who loves shopping clearance racks, I get it, I love me a good sale... but always being asked to discount your prices can be disheartening and devaluing as a creative. We already struggle with putting a price on our art, how the heck are we going to make any money if we don't charge profitable prices.

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Top 5 Marketing Mistakes Boudoir Photographers Are Making

Top 5 Marketing Mistakes Boudoir Photographers Are Making

Are you trying to book boudoir clients but nothing seems to be gaining traction?

Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.

This is because marketing boudoir photography needs to be different.

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What I Wish I Knew: Being Your Own Boss is Hard

What I Wish I Knew: Being Your Own Boss is Hard

There are the obvious benefits to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU. Then there are the not so obvious obstacles to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU! Everything is on your shoulders. You must have self-discipline to get things done on your own time, all while wearing 100 different hats. I am my own editor, creative director, location scouter, accountant, marketing material designer, client care and customer support team, the photographer, and so much more!

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Top 10 Photography Products in 2017

Top 10 Photography Products in 2017

The year is coming to a close and January is right around the corner. You may be tempted to find a cave and hibernate for the winter, but we promise you’ll be so much happier in the long run if you spend a week or two getting organized, inspired and ready to make 2017 your best year yet!

We’ve rounded up our top ten photography products for 2017, so you can spend less time looking for the perfect tools and more time setting up new best practices before busy season comes back around.

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What I Wish I Knew: Being Yourself and Selling Yourself (Honest And Truthful Representation Of Who You Are)

What I Wish I Knew: Being Yourself and Selling Yourself (Honest And Truthful Representation Of Who You Are)

My epiphany or “ah ha” moment happened one a Saturday morning when I went to tie up my tie for a wedding shoot. Let me start by saying I appreciate ties, I understand how “dapper” one can look with it wrapped around their neck and they really work for some, but not on me. Standing there on this occasion I was reminded of my 8th grade graduation and slowly zipping up my black leather tie. So on this particular wedding day I just knew I felt uncomfortable and I didn’t feel sincere or honest about myself. Somewhere along the way I got lost.

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Caught In The Headlights

Caught In The Headlights

I know that look: the look of a photographer who knows they've got the talent but not the clients. They're feeling the pressure to put themselves out there and, like a deer caught in the headlights, they're paralyzed—frozen in the middle of the marketplace highway with a pending sense of vocational doom.

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The Ultimate Setting Up Shop Course

The Ultimate Setting Up Shop Course

Hey, creative super star! Do you spend time at work worrying about not fulfilling your destiny? Do you dream about doing your own thing and being wildly successful? Do you feel paralyzed by taking the next steps from working from your kitchen table to getting a storefront (and a website)? Do you look at other businesses doing what you wish you could do if only you knew how to translate your talent into action?

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