Education

Top 5 Marketing Mistakes Boudoir Photographers Are Making

Top 5 Marketing Mistakes Boudoir Photographers Are Making

Are you trying to book boudoir clients but nothing seems to be gaining traction?

Maybe you’ve tried marketing boudoir the same way you’ve marketed other types of shoots and it’s not working.

This is because marketing boudoir photography needs to be different.

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What I Wish I Knew: Being Your Own Boss is Hard

What I Wish I Knew: Being Your Own Boss is Hard

There are the obvious benefits to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU. Then there are the not so obvious obstacles to being your own boss. You control your own schedule. You decide what direction you want your business to go in. You deal with your clients directly. The business is 100% YOU! Everything is on your shoulders. You must have self-discipline to get things done on your own time, all while wearing 100 different hats. I am my own editor, creative director, location scouter, accountant, marketing material designer, client care and customer support team, the photographer, and so much more!

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3 Quick Tips for IPS Success

3 Quick Tips for IPS Success

About 6 months ago, we realized, largely through conversations with fellow wedding photographers, that our in-person sales (IPS) game was weak. Well, let’s be fair: it was non-existent. We were basically selling some products online, occasionally. Our “viewing and ordering sessions” were not generating good sales numbers.

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Top 10 Photography Products in 2017

Top 10 Photography Products in 2017

The year is coming to a close and January is right around the corner. You may be tempted to find a cave and hibernate for the winter, but we promise you’ll be so much happier in the long run if you spend a week or two getting organized, inspired and ready to make 2017 your best year yet!

We’ve rounded up our top ten photography products for 2017, so you can spend less time looking for the perfect tools and more time setting up new best practices before busy season comes back around.

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What I Wish I Knew: Being Yourself and Selling Yourself (Honest And Truthful Representation Of Who You Are)

What I Wish I Knew: Being Yourself and Selling Yourself (Honest And Truthful Representation Of Who You Are)

My epiphany or “ah ha” moment happened one a Saturday morning when I went to tie up my tie for a wedding shoot. Let me start by saying I appreciate ties, I understand how “dapper” one can look with it wrapped around their neck and they really work for some, but not on me. Standing there on this occasion I was reminded of my 8th grade graduation and slowly zipping up my black leather tie. So on this particular wedding day I just knew I felt uncomfortable and I didn’t feel sincere or honest about myself. Somewhere along the way I got lost.

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Caught In The Headlights

Caught In The Headlights

I know that look: the look of a photographer who knows they've got the talent but not the clients. They're feeling the pressure to put themselves out there and, like a deer caught in the headlights, they're paralyzed—frozen in the middle of the marketplace highway with a pending sense of vocational doom.

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The Ultimate Setting Up Shop Course

The Ultimate Setting Up Shop Course

Hey, creative super star! Do you spend time at work worrying about not fulfilling your destiny? Do you dream about doing your own thing and being wildly successful? Do you feel paralyzed by taking the next steps from working from your kitchen table to getting a storefront (and a website)? Do you look at other businesses doing what you wish you could do if only you knew how to translate your talent into action?

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Curating Your Instagram Feed with Dawn Charles

Curating Your Instagram Feed with Dawn Charles

Over the past couple years, Instagram has blown up into an incredibly huge platform. So much so that it’s rare to find someone who doesn’t use it. I used to feel silly caring so much about what I posted, until I realized it was justified for someone who uses it for their business. Instagram is a free and effective platform where we can promote our businesses, network with other photographers and reach potential clients. We would be foolish to not take advantage of that!

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Kaley from Kansas: Finding My Style

Kaley from Kansas: Finding My Style

I started my photography business in 2011 by shooting super traditional weddings, making friends pose awkwardly in front of the camera with vintage suitcases, old chairs and no coat; all in the hopes of creating something magical. It took me awhile, but I realized that I wasn’t really connecting with my subject. I wasn’t telling a story, I was just shooting what was in front of me - shooting pretty things and not making the most out of my environment. In February of 2013, I sat in a booth with my dear friend, Brooke, and I told her I wanted something different for myself; a re-brand. I knew I had grown and needed a change. We started bouncing ideas off of each other when a few hours later, I remember her saying, “well, what about using your Instagram handle as your new business name?” Kaley from Kansas. Looking back now, it seems so obvious. It’s who I am. That was it.

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Photographer Spotlight: LaRae Lobdell Part 2

Photographer Spotlight: LaRae Lobdell Part 2

There were so many beautiful maternity portraits I wanted to take during my pregnancy that I soon felt overwhelmed trying to decide on just a few for one photography session, so instead made an entire Pinterest board of Maternity Shoot Inspiration that I could tackle one at a time on a weekly basis. So my suggestion is to create an inspiration mood board as your first step to a self portrait, even if it's just a one-time shoot.

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