Aglow Blog

Read industry insights and creative business education for running your professional photography studio.

10 Tips for Preventing 99% of Business Problems

It’s that time of the year to implement your business goals for success in the new year. And I think we can all agree that eliminating all business problems and disagreements with clients is a worthy goal. While we can’t promise you’ll never experience another issue again, we have created a simple set of best practices that will likely help prevent 99% of potential business problems. If that sounds like exactly what you need in 2016, keep reading for our ten best tips.

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It’s that time of the year to implement your business goals for success in the new year. And I think we can all agree that eliminating all business problems and disagreements with clients is a worthy goal. While we can’t promise you’ll never experience another issue again, we have created a simple set of best practices that will likely help prevent 99% of potential business problems. If that sounds like exactly what you need in 2016, keep reading for our ten best tips.

Read more


Why Successful Photographers Love In-Person Sales | Part 2

In Part 2 of our interview with Design Aglow founder, Lena Hyde, gives us her top three tips for creating images that sell. Get all the selling tips and master in-person sales with the Ultimate IPS Course for Photographers.

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In Part 2 of our interview with Design Aglow founder, Lena Hyde, gives us her top three tips for creating images that sell. Get all the selling tips and master in-person sales with the Ultimate IPS Course for Photographers.

Read more


Why Successful Photographers Love In-Person Sales | Part 1

Today we are sitting down with acclaimed portrait photographer and Design Aglow founder, Lena Hyde, talking about IPS: In-Person Sales for photographers. In this two-part series, Lena breaks down all the what's, why's and how's of IPS. And make sure to check out the IPS Master Toolkit for everything you need to start slaying IPS.

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Today we are sitting down with acclaimed portrait photographer and Design Aglow founder, Lena Hyde, talking about IPS: In-Person Sales for photographers. In this two-part series, Lena breaks down all the what's, why's and how's of IPS. And make sure to check out the IPS Master Toolkit for everything you need to start slaying IPS.

Read more


Finding Your Niche, Part Two: How To Make Niche Marketing Work For You

We all know that professional photography is full of its own niche markets. From seniors to maternity to architecture to food to infants, there’s truly something out there for everybody. When moving into your own niche, you may find that there’s more competition than you initially thought. Depending on your location and market, there could be dozens of photographers who specialize in the same things you do. So how do you cater to your niche without blending in with the crowd?

Read more

We all know that professional photography is full of its own niche markets. From seniors to maternity to architecture to food to infants, there’s truly something out there for everybody. When moving into your own niche, you may find that there’s more competition than you initially thought. Depending on your location and market, there could be dozens of photographers who specialize in the same things you do. So how do you cater to your niche without blending in with the crowd?

Read more


Finding Your Niche, Part One: Why Specialize?

As a photographer, are you a jack of all trades, but a master of none? Are you tirelessly spreading your energies across the industry, never stopping long enough to focus on just one genre? Are you photographing weddings on the weekend, and during the week, you’re photographing babies and headshots and sports? Does this all-over-the-map workload leave you feeling harried or stagnant? Does your lack of focus feel like confusion and self-doubt?

Read more

As a photographer, are you a jack of all trades, but a master of none? Are you tirelessly spreading your energies across the industry, never stopping long enough to focus on just one genre? Are you photographing weddings on the weekend, and during the week, you’re photographing babies and headshots and sports? Does this all-over-the-map workload leave you feeling harried or stagnant? Does your lack of focus feel like confusion and self-doubt?

Read more