Streamline Wedding and Portrait Albums with Fundy

Streamline Wedding and Portrait Albums with Fundy

We have seen time and time again. Clients are more likely to order and upgrade their photo albums when they see a  pre-designed layout. After a year or more planning every little detail of their wedding; the last thing clients want to do is make more decisions. When you pre-design an album that blows them away, chances are high that they will approve and order the album as you've designed it.

But pre-designing an album can seem daunting if you’ve never done it before. We’ll take you through the steps that will make pre-designing easy - first by helping choose album selects, second with using the Auto Design function in Fundy, and lastly with direct ordering.

Fundy Album Designer - Robert J. Hill

© Robert J. Hill

CHOOSING ALBUM SELECTS

The key when choosing album selects is to look for photos that work in groups, not just individual photos that you like. There will be some “wow” shots you will want to showcase solo, but otherwise, you’re looking for mini collections of 3-5 photos that work together in one layout.

Secondly, make sure you are choosing a variety of images that tell the entire story of the day, not just portraits of the bride and groom. Your clients will want to see their best friends, families, and detail shots, too.

© Jessica Hill

When choosing the album selects, use a star rating in Lightroom or Photo Mechanic to denote an album select. You can then easily export just these photos to bring into Fundy Designer. Fundy will read the star ratings you bring in from Lightroom, so you can bring in both your "definitely yes" (5 stars) and your "maybe yes" (4 stars) selects and then choose depending on what works best for the design.

USING THE AUTO DESIGN FEATURE

Often we'll hear photographers will say, “wait a minute, I only do manual designs. I don’t want a computer deciding my layouts for me!” We hear you, and actually, our goal with Auto Design is to just speed up the manual design process. The Auto Design in Fundy Designer is extremely intelligent, doing the hard work of adding images to pages, in the correct order automatically. You can control everything from the number of photos per page to the ratios of the photos on the page (such as making them all 3:2 ratio images). See the full tutorials section on how to use Auto Design in Fundy here. 

© Jessica Hill

Once the Auto Design has done its thing, you can easily move pages around by using the Move icon in Planner View. You can move photos between spreads or even within spreads from this view. You can even select which photos you want to be “main images” in a spread and those photos will be featured more prominently in the design.

© Style & Story

Additionally, choosing a new layout is easy. Click the layouts button to launch the Quick Design Picker. It will automatically show the layouts from the most recent layouts viewed. If you want to see the layouts from a particular design set, you can see them under the Design Sets drop down.

© Style & Story

SHOW YOUR CLIENTS

When you are finished with your design, there are several ways to present it to your clients. We believe that in-person sales are best, but we do understand there are sometimes constraints for meeting with clients. If you are remote from your clients or wish to receive their approval before an in-person meeting, you can use our online Design Proofer. Design Proofer sends a high-quality online flip-book to clients so they can review each spread and make comments or approve the design.

ORDER DESIGN AGLOW ALBUMS DIRECT


Fundy and
Design Aglow have integrated to make it even easier to order. Simply click “Order Direct from Lab.” Rather than the arduous export and re-upload process, Fundy does the work for you and leads you through the order process. It’s that simple!

SAVE YOURSELF TIME THIS BUSY SEASON

By pre-designing albums right after a wedding or portrait session and getting them into clients hands sooner, you raise the bar on your service and your business. In the busy season, you'll be smooth sailing. Every year we talk to photographers in various states of panic because they have to design and order 10 albums in 5 days. Use the pre-design tools in Fundy Designer plus the easy order process for beautiful Design Aglow albums to avoid stressing over sales and workflow. It’s a breeze!

~

This post was written in collaboration with the lovely team at Fundy Designer.

If you are new to Fundy, download the free trial here - it never expires.

Fundy Designer - Software for Professional Photographers




Also in Design Aglow Blog

Design Aglow is Hiring: Customer Service & Design/Production Assistant
Design Aglow is Hiring: Customer Service & Design/Production Assistant

0 Comments

Our team needs a second Customer Service & Design/Production Assistant for our Portland/downtown Lake Oswego office who can thrive in a fast paced, entrepreneurial environment. You should have excellent communication skills, be able to juggle several different jobs at the same time, and be able to make decisions on the fly. Full time or part time option.

Read More

Design Aglow Packaging: PlantShed NYC
Design Aglow Packaging: PlantShed NYC

0 Comments

Hi, I'm Casey, a floral and visual designer, specializing in creating stylized events and gatherings. More than that, I love putting together visuals for retail and residential spaces utilizing natural components and botanical elements. Serving as the Creative Director for PlantShed, a full service, floral boutique in Manhattan, I have worked closely with high fashion and couture designers, bespoke interior design firms, and textile companies to help produce cohesive and thoughtful designs. While typically inspired by nature and organic shapes, I enjoy experimenting with more structured design concepts, botanical textures, and other far-reaching design aesthetics. But I never really meant to live in New York City. I came here in 2011 to spend a summer and potentially expand my career as a floral designer. Landing odd jobs and working freelance in the industry was exciting and stressful at first, though I eventually found a home at PlantShed, a New York based floral and plant company. So, let me tell you about PlantShe

Read More

My Hybrid Life
My Hybrid Life

0 Comments

I started my photography career in 1990 and, as expected from a traditional film photographer, my career followed a familiar path that transitioned to shooting digital. What you might not expect is that I still embrace the traditional medium of film; in fact, it now lies at the heart of the images we create at Cooper Photography. I've encountered many milestones over the years, but what I could not have foreseen were the three notable changes that saw me move full circle:

Read More