Starting February 1st, 2017, say goodbye to Bella, Metro, and Woodworks, and say hello to Hawthorne, Sellwood, and Laurelhurst!
Wait, don’t panic! The frames aren’t going anywhere. We’ve just renamed our frame line to better reflect the personalities of each individual frame and share the love of our home, Portland, Oregon.
So without further ado, we’d like to introduce you to our “new” frames.
A little eclectic and a little quirky, Hawthorne, formerly Bella, was inspired by the popular shopping district in Southeast Portland. The Hawthorne frame still features unique square beading on a simple frame with an antique finish. While it’s not quite as hippy as the Hawthorne neighborhood, this frame is perfect for spaces that need a little bit of something original and unexpected.
Why we love Hawthorne (the frame): Glamorous but still fits into our signature Modern Minimalist style.
Why we love Hawthorne (the neighborhood): Fantastic shopping, great coffee, and even better food.
The Sellwood frame, formerly Metro, was inspired by the historic Sellwood neighborhood, just a stone’s throw away from the Design Aglow headquarters. This seamless frame will stand the test of time (much like the beloved neighborhood which has been around since the 1800s). Sellwood is laser cut from one panel of MDF without mitered corner joints creating a clean, unelaborated frame--a modern classic.
Why we love Sellwood (the frame): Minimal framing at its best.
Why we love Sellwood (the neighborhood): “Everything goes, everyone’s welcome” vibe, yard goats and chickens.
Laurelhurst, formerly Woodworks, is brought to life by its charm and warmth. Featuring a natural wood frame with a simple but edgy sharp-beveled profile, this frame perfectly emulates the vintage residential neighborhood in Portland. The poplar wood moulding of Laurelhurst is given a natural, unvarnished look with a gloss-less stain in barn grey and espresso.
Why we love Laurelhurst (the frame): Perfectly compliments any photo, warm and organic
Why we love Laurelhurst (the neighborhood): the lovely Laurelhurst Park and beautiful tree-lined streets for strolling
We hope you love the new frame names as much as we do! We've got a few more changes happening to our Frame Shop, so head on over to this blog post explaining it all.
Adding a frame line to your business will help boost your sales and add value to your work. To shop all of our frame styles, visit us at our Frame Shop.