Presentation is Everything

Presentation is Everything

If you’re shipping out prints and albums thrown haphazardly into repurposed bubble wrap and recycled boxes, like many photographers do, you may be sending the wrong signal to your clients. We’re not saying you need to spend lots of time and money to put together over-the-top packaging, but a branded experience and even a thank you card can go a long way. Delighted clients are great for your business.

We believe there is huge value in presenting beautifully packaged and well-curated quality products to your clients. As exclusive boutiques and department stores already know, special packaging solidifies a luxury experience. Presenting your fine art with care and consideration reinforces its status as a valuable investment.  Great products also help you to stand out from the crowd… And with social media, blogs, and newsletters, it’s never been easier to promote what’s unique about you!

So, what products make the most sense for your clients to display and appreciate your work? Take into account your style and what your brand calls for. Does simple and modern sound like you or are you all about keeping up with the latest trends? We suggest you curate that list carefully and offer only a small selection of the perfect offerings, such as framed galleries, albums, and perhaps something more non-traditional and fun, but still high perceived value. Your branding materials support your art, your style, and the experience you offer.

Keeping your branding basics simple, like photo bags and boxes, allow you to really express yourself in the details and look like a million bucks. Customize with your logo, signature colors, and unique marketing materials for a presentation that is easy, affordable and 100% YOU.

If you are a wedding photographer, you probably already offer a USB drive containing all of your clients’ images. But we recommend going the extra mile by creating a premium package that includes a set of the artist’s favorite 5×7 prints and a custom engraved glass USB drive all encased in a beautiful keepsake box. This works for other genres of photography as well, like portraits, glamour, high school seniors, and engagements. Add your logo to the top of the box and tie with a ribbon for the ultimate product that every client desires!

Product: 5×7 Keepsake Print and USB Box

Keepsake 5x7 Print & USB Box

Appeal: Ideal for the photographer that offers prints and downloads. Clients will love receiving everything in one gorgeous self-closing package, branded with your studio logo. You can choose to include your favorite 125 unmounted 5×7 prints or 15 mounted 5×7 prints and a USB drive with high (or low) resolution images. Super flexible!

Brand Consistency: These perfectly crafted boxes can be embossed with your studio name or logo in 16 colors (including chic metallics and modern blind embossing) for a completely custom-branded look.

Wow Factor: This unique, handcrafted product gives clients exactly what they want: keepsake art AND digital files. Even if you only provide web size digitals for sharing, the presentation is one that commands top level on your collections menu.

Client Satisfaction: Clients appreciate your thoughtfulness when you offer complete products that don’t need any extra work or fuss on their part.  Having a tiny “seatbelt” to secure your USB drive and a perfectly sized print home base ensures safety without worry of loss. The magnetic snap closure takes the security up to another level.

Markup Potential: Oh, yes… This one is big. As we already know, digital negatives should be your most expensive product, as once a client has those, your earning potential decreases substantially.  But, what about adding even more value to capture that big sale with ease? This is where the artist’s favorites (5×7 keepsake prints) come in….the incentive is huge. Add the keepsake box, and markup potential is huge, at 800-2,000+%.

Pro Tip: Portrait photographers may want to choose to mount their favorite 15 images and provide web-sized digitals for social sharing. Wedding photographers will typically include all digital images and can choose between including 15 mounted images or a 100+ loose prints with a theme of “Best of,” “Just Formals,” or “Couple Portraits.”

Already impressing your clients with custom packaging? Share your creations with the hashtag #designaglow on Instagram so we can check you out!

Special thanks to Katie Lamb for use of her images in our samples.



Design Aglow Premium Packaging for Professional Photographers

Subscribe to our mailing list




Also in Design Aglow Blog

Ten Ways To Connect With Your Clients
Ten Ways To Connect With Your Clients

0 Comments

Laura Novak of Little Nest Portraits shares her expertise with us today... It has always been my goal at Little Nest to create an environment where clients are reminded of the little things that they cherish about their kids; we structure our studios around that goal and we structure our product selection around that goal. When it comes down to it, we value families and family relationships and Little Nest has developed a loyal, passionate customer following because many people appreciate the same things we do. Connecting with clients is the reason I am a portrait photographer; and since customer interaction plays such a role in the everyday mechanics of running a photography business, I spend a good amount of time brainstorming ways to strengthen that connection.

Read More

Top 3 Mistake Photographers Make for In-Home Sessions
Top 3 Mistake Photographers Make for In-Home Sessions

0 Comments

In-home photography sessions capture the subtle magic of family life. Professional in-home photographers Clare Barker Wells and Yasmina Cowan of The He(art) of Home, share their insight on the top 3 mistakes photographers should avoid during in-home sessions.

Read More

Introducing Project 52
Introducing Project 52

0 Comments

We're excited to announce Project 52, a year-long guide to reignite that creative spark and get your business on track with simple and actionable goals one week at a time. Ready to join our movement?

Read More