Today we're taking a peek inside the studio of Christa of Christa Elyce | Photographer.
In what kind of space is your studio located, and where?
Commercial, Houston, Texas
How long have you been there?
Since June 2016
What makes your studio special?
When I was trying to figure out what I wanted my new studio to say to my clients I realized it was much more about how I wanted them to feel. I want to transport them to New York City to the set of Vogue or Vanity Fair magazine. In reality, the studio is located in an collective artists studio in a refurbished old rice mill called The Silos on Sawyer. My style of Intimate Portraits soon became a luxury experience to the women that come through the studio. I even painted a mural on the entry wall myself to create a sophisticated appeal that would help them to feel that their bodies are masterpieces to those who love them. Creating a comforting and professional space where I could entertain and photograph clients was my top priority but also a place where that I could utilize for post production, hold consults, and present their gorgeous portraits was essential. On top of of all it I also wanted a venue to mentor the next generation of photographers.
How has it helped your business?
For many years I had worked from my home office and contracted a shooting space as of when I needed. I felt very limited to what sort of experience I could create for my clients. By now having my own space my clients no longer have to go multiple places to have their hair and makeup done and take their portraits. Clients feel fabulous during the hair and makeup process so when it's time to shoot they are in their 'movie star' mind set. This "I feel more beautiful than ever" purgative comes through when I photograph my subject. I can create portraits that they absolutely love. I'm able to host image reveals to increase my product sales!
Do you have any tips for opening a studio?
When searching for a space find one that submerges you in the art district of your town. With so many small business owners and creatives around you you'll always be motivated to create. There's great energy to be felt in this healthy creative environment. I love the neutral palette of the studio. The studio's trademark black and white scene can give the ability to accommodate any outfit selection your clients bring in.
What products do you sell the most?
The most desired product for my clients are books and albums they can give as gifts to their husband-to-be. This year I've started Intimate Cinema Clips. It's been such a popular item for my clients. They love being able to send a flirty video to their significant other. And surprisingly when I opened the studio I though I would receive only bridal client but there have been several bookings for women who have undergone devastating surgeries caused from breast cancer and want to just feel beautiful again. Framed portraits for walls in their home are more fitting for those women. I also offer private online galleries to all my clients.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I love Design Aglow Albums! I'm creating a magazine for the studio using the Design Aglow Boudoir Magazine Template that will hold special beauty and shopping tips leading up to their session!
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
Do you feel overworked and underpaid?
Does it pain you to deliver digital images...but no album or wall portraits?
Do you believe in tangible products, but don't think your market can support higher priced items?
If you answered "yes" to any of the above, you're not alone and there IS a solution: In-Person Sales. There's no limit to how much more money you can make by providing IPS instead of online sales or shoot & burn. Or how many hours you'll save because you'll be able to shoot fewer sessions to generate the same revenue. Or how many hours of sleep you'll get because you won't be worrying about money.