Today we're peeking inside the studio of Alison Winterroth:
Where, and in what kind of space is your studio located?
Tampa, Florida; Commercial
How long have you been there?
What makes your studio special?
The studio is housed in a historic cigar factory in downtown Tampa and there are many other visual artists in the spaces there. It has wonderful charm- rumor has it Babe Ruth used to buy his cigars there and it is an important part of Tampa's history. The studio itself has been designed entirely with sessions in mind. It looks like a neutral bedroom- like any house but with a cleanliness that allows me to focus only on the connections of families. It has a canopy that goes all the way around the bed and it is beautiful when used in intimate maternity sessions. It is a soft and special place.
How has it helped your business?
People absolutely love the space and the simplicity of the images taken there. They see beauty in their family connections and they want those simple images. There is nothing like that in the area and people are really attracted to it. Now I can also host workshops and classes in the space.
Do you have any tips for opening a studio?
My first piece of advice is to read your lease very carefully, make sure you understand the terms, the length and the amount you will pay. I also recommend taking the lease to a lawyer and make sure you are not signing something you will regret later. When designing a space, keep in mind how you will use it. Do you need a place for in-person viewing and selling? Make sure you have a place for a TV or projector. Do you like lots of props? Make sure you have ample storage. The space should work for your business, not against it. Finally, look for something that makes you stand out in your market. It will make your customers drawn to you.
What products do you sell the most?
Albums, prints and digital files.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.