Today we're peeking inside the studio of Alison Winterroth:
Where, and in what kind of space is your studio located?
Tampa, Florida; Commercial
How long have you been there?
What makes your studio special?
The studio is housed in a historic cigar factory in downtown Tampa and there are many other visual artists in the spaces there. It has wonderful charm- rumor has it Babe Ruth used to buy his cigars there and it is an important part of Tampa's history. The studio itself has been designed entirely with sessions in mind. It looks like a neutral bedroom- like any house but with a cleanliness that allows me to focus only on the connections of families. It has a canopy that goes all the way around the bed and it is beautiful when used in intimate maternity sessions. It is a soft and special place.
How has it helped your business?
People absolutely love the space and the simplicity of the images taken there. They see beauty in their family connections and they want those simple images. There is nothing like that in the area and people are really attracted to it. Now I can also host workshops and classes in the space.
Do you have any tips for opening a studio?
My first piece of advice is to read your lease very carefully, make sure you understand the terms, the length and the amount you will pay. I also recommend taking the lease to a lawyer and make sure you are not signing something you will regret later. When designing a space, keep in mind how you will use it. Do you need a place for in-person viewing and selling? Make sure you have a place for a TV or projector. Do you like lots of props? Make sure you have ample storage. The space should work for your business, not against it. Finally, look for something that makes you stand out in your market. It will make your customers drawn to you.
What products do you sell the most?
Albums, prints and digital files.
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Hi! Tell us a little bit about yourself. What was your road like to becoming a photographer?
Hello! I am a portrait photographer based south of Boston, MA. My passion is capturing mothers and their growing families. Maternity and newborn portraits are the foundation of my business, and I also capture baby milestones, children, and families. Fun fact: I returned the diamond earrings my husband bought me for our first Christmas as a married couple to buy a digital camera.
When I was in college, I had a friend who was a professional photographer. The first time I went to her home, I walked in to find stunning photographs of her children on the walls.
There was a huge canvas in their living room and a creative photo display in the main hallway. I remember being so moved by the beauty of those images, thinking to myself, “I want to create images like this!” I bought myself a DSLR as a graduation present, learned photography from online courses and started my photography business about a year later.