How to turn site visitors into paying clients

How to turn site visitors into paying clients

As a small business owner, we’re sure that you’ve got a lot on your plate. You want to do what you love, and make a good living doing it, but at times it can feel like you’re doing everything besides photography to keep your business running. Besides all the workflow tasks of being a photographer, we know the one BIG project that almost never gets done: marketing. It’s on all our to-do lists, but it’s huge. It’s daunting. And, where do you even begin?

The best way to implement an effective marketing campaign if to connect with every single potential client. And, to make a great impression while you're doing it.

Why Email Marketing

The truth is, those likes on Facebook and Instagram don’t mean much. You might be pouring your heart and soul into your social platforms, but who’s really seeing it? Likes and follows =/= booked sessions.

The secret is getting potential clients onto your email list. You don’t have to compete with paid advertising or an algorithm and you know for sure that these are the people who want to hear what you have to say. After all, they did sign up for your list! Your goal should be to not only collect leads but nurture those leads into paying clients.

Get Set Up

Those subscribers on your email list? They want to hear from you. Especially if they are new to your list; these are the people who are looking for more information about the services and products you provide. This is your chance to educate your curious and engaged audience about why you’re the best photographer in your market for them.

But here’s the secret: don’t just word vomit all of your services and pricing into that first email. Instead, create a series of emails that gradually inform your audience about:

  • How to choose the right photographer
  • Determining their style and vision for photography
  • Keepsake products
  • The value of your photography

Automated Email Marketing Sequence for Photographers

Sending an automated email sequence addressing frequently asked questions - as opposed to one long and wordy message - will eliminate the amount of time you’re spending on manually replying to emails. Plus, your messaging will also be focused on explaining why you’re the best photographer in your area and worth the investment.

But you didn’t sign up to write long emails on top of your other daily to-do’s. We totally get it, and we’ve got you covered. We’ve built out a complete automated email marketing campaign for both wedding and portrait photographers that you can easily just pop into an email marketing platform of your choice.  

The End Result

Set it and forget it. Our prewritten campaign is designed to help you create a full-service experience for prospective clients that will get your name out today and increase bookings, with style and ease.

Put your wedding or portrait marketing efforts on autopilot and check off that to-do box once and for good!




StickyEmails - automated email marketing for photographers





Also in Design Aglow Blog

Streamline Wedding and Portrait Albums with Fundy
Streamline Wedding and Portrait Albums with Fundy

0 Comments

We have seen time and time again. Clients are more likely to order and upgrade their photo albums when they see a  pre-designed layout. After a year or more planning every little detail of their wedding; the last thing clients want to do is make more decisions. When you pre-design an album that blows them away, chances are high that they will approve and order the album as you've designed it.

Read More

Inside Real Studios: Domus Aurea Portraits
Inside Real Studios: Domus Aurea Portraits

0 Comments

About eight years ago, I was reading a recipe blog and somehow ended up on the blogger’s photography posts. I spent a ton of time going through her photography posts and just couldn’t stop thinking about how I had to give it a try too! My husband (who is amazingly supportive) got on board immediately and we bought a camera. From there, I read, practiced, and photographed family and friends, and it naturally spiraled into what it has become today.

Read More

The New & Improved Frame Shop
The New & Improved Frame Shop

0 Comments

This past year has found our small team working hard and making huge updates to our Frame Shop and we’re so excited (to provide our photographers) next round of improvements coming to the Frame Shop early August 2018:

Read More