As a small business owner, we’re sure that you’ve got a lot on your plate. You want to do what you love, and make a good living doing it, but at times it can feel like you’re doing everything besides photography to keep your business running. Besides all the workflow tasks of being a photographer, we know the one BIG project that almost never gets done: marketing. It’s on all our to-do lists, but it’s huge. It’s daunting. And, where do you even begin?
The best way to implement an effective marketing campaign if to connect with every single potential client. And, to make a great impression while you're doing it.
The truth is, those likes on Facebook and Instagram don’t mean much. You might be pouring your heart and soul into your social platforms, but who’s really seeing it? Likes and follows =/= booked sessions.
The secret is getting potential clients onto your email list. You don’t have to compete with paid advertising or an algorithm and you know for sure that these are the people who want to hear what you have to say. After all, they did sign up for your list! Your goal should be to not only collect leads but nurture those leads into paying clients.
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Those subscribers on your email list? They want to hear from you. Especially if they are new to your list; these are the people who are looking for more information about the services and products you provide. This is your chance to educate your curious and engaged audience about why you’re the best photographer in your market for them.
But here’s the secret: don’t just word vomit all of your services and pricing into that first email. Instead, create a series of emails that gradually inform your audience about:
Sending an automated email sequence addressing frequently asked questions - as opposed to one long and wordy message - will eliminate the amount of time you’re spending on manually replying to emails. Plus, your messaging will also be focused on explaining why you’re the best photographer in your area and worth the investment.
But you didn’t sign up to write long emails on top of your other daily to-do’s. We totally get it, and we’ve got you covered. We’ve built out a complete automated email marketing campaign for both wedding and portrait photographers that you can easily just pop into an email marketing platform of your choice.
Set it and forget it. Our prewritten campaign is designed to help you create a full-service experience for prospective clients that will get your name out today and increase bookings, with style and ease.