It’s an age-old issue that almost every photographer has run into: you create stunning artwork, but your business isn’t bringing in as many clients as you’d like it to. The problem? Not enough prospective customers know about your business. You don’t want to be that person that’s always going on about how great you are and how your work is just sooo amazing.
The good news is that you don’t have to!
Any good business owner knows that word-of-mouth is the best way to market your services to a new audience. This means that your clients are your #1 tool for boosting your business (and raking in all that cash). But how do you get your clients talking about your photography business and sharing the good word about you on their social media accounts? By providing a stellar client experience and leaving your clients with sleek and eye-catching packaging that is more than just a plain USB drive and cardboard box. Unique packaging design can do wonders for your business.
It’s what’s on the inside that counts, but having a pretty exterior will go a long way in helping your clients remember you. After all, first impressions do matter. Just think about the packaging that stick with you the most. Often times, it’s the design of the bag or box that first jumps out at you and encourages you to pick it up. This is the mentality you need when thinking of your packaging design.
Image © Brandy Swartz Photography
For example, in our recent feature with Brandy Swartz, she goes into detail about how her brand and packaging has evolved to include a homemade cookie as well as branded tape all around the edges of her gift mailers. That’s not something you see everyday! It’s the small details that your clients will notice and appreciate. So don’t be afraid to think outside of the box. You want your packaging to reflect your brand and be memorable.
Customers will always prefer something that is custom over a generic item. It shows that you’ve given thought to your products and that you value your clients. That being said, don’t go too crazy with your packaging. You don’t want your clients to look at what you hand them and say, “... What is that?” A bag should be a bag and a box should be a box. Keep it uncomplicated and functional, but still true to your vision.
Image © Shaunae Teske Photography
From your first encounter with a potential client and handing them a business card to you delivering the final product, every piece of collateral you hand over, should serve as a pleasant reminder of your business. When you've cultivated an attractive brand image, combined with stellar five-star service, your clients are much more eager to share their experience with their friends and families.
So if you're thinking of revamping your packaging, at least do it for the Instagram. In a world where we all carry around a tiny supercomputer in our pockets, the more visually appealing your packaging is, the more likely it is that your clients will walk away from your final meeting eager to snap and share your branding.