As photographers, the ultimate goal is to help your clients preserve their cherished memories with gorgeous portraits displayed in timeless frames. Our frames’ quality construction, on par with the mouldings found at custom framers, have unfinished backs for you to insert your art. This also helps keep costs down and ensure that we’re passing along the best wholesale prices. With finished or unfinished backs, once the frames are hanging on the wall, we guarantee they will look fantastic.
Today, we’re showing you how you can finish your frame backs to provide a framed product that will rival that of a custom framer. A custom and polished presentation for your clients in 8 simple steps. So grab your coffee (or beverage of choice!) and let’s get started.
Step 1: Gather your supplies. We recommend:
Step 2: Gently take off the sawtooth hangers. You can see that we’re using a bottle opener here, which was the perfect size to pop these guys off, but feel free to use whatever you have at your disposal. Measure the distance of the nail holes and write it down for future reference (see step 7).
Step 3: Place the double sided tape along the frame back. Be very careful as the tape is likely to be very sticky. Remove the backing (so satisfying, amiright?).
Step 4: Place your kraft paper on a flat surface. Grab your frame and place it back-side down onto the paper and press firmly along the frame edge to ensure the paper is secured.
Step 5: Gently flip your frame back over, acrylic side down. Fold and crease the kraft paper along each edge of the frame.
Step 6: Place your cutting tool up against the edge of the frame. Cut away the excess paper with a straight, quick motion. Please be mindful of your fingers.
Step 7: Find the nail holes using the measurements from earlier. Mark the holes with a pencil and use your small sharp object to poke holes through the paper where the sawtooth hangers will go. Place the hangers and nails, hammer away.
Step 8: Place your certificate of authenticity. And voilá! You’re all done and can now present your finished frame to your happy clients.
It’s really that easy. We recommend giving yourself a pat on the back (and maybe cracking open a bottle of wine with the bottle opener) because you’ve finished your frame back and still have all 10 fingers!
Psst... We also priced out how much our frames would cost at a custom framer. Check it out! We did all the math so you don't have to.
Dear Ashley and Graham circa 2008,
Your business will not live and die by social media. You're going to be tempted to put more time into Facebook and Instagram than you do into in-person relationships because it will feel like that's what everyone else is doing; it will feel like the only way to keep up. Resist that temptation. Resist the urge to jump on the ever changing hamster wheel of social media. When you get on that hamster wheel it will feel like you're running as fast as you can and getting nowhere. And that's exactly where sinking unscheduled, unintentional time into social media will get you: nowhere.
Next to framed art, albums are a favorite, no-brainer product you should be offering every client. Albums are the one product that truly stands the test of time and will be treasured for generations to come. Not long ago, album design went a bit “photographers-gone-wild” with acrylic, metal, and even fur covers. Remember that panoramic ultra-wide album fad?
Luckily the tide has turned back to favoring a classic, luxury presentation.