How Framing Can Increase Your Photography Sales by 60%

How Framing Can Increase Your Photography Sales by 60%

What would happen to your bottom line if you could sell a frame with every single loose print?

Imagine what it would look like, instead of your client going to Target, Homegoods, or a custom framer, for you to add on that frame sale instead.

How much extra money could you bring in per sale, per month, per year?

Let's do the math with three sample customers.

Client 1: The Collector

This is your best client. They complete one full session annually and often supplement those images with a few smaller sessions throughout the year. They dream big and spend big; assembling large collections of the images you've taken of them over the years.

A typical sale for this client would include a wall gallery of images like our Collection 4, an arrangement of (2) 16x20s, (2) 11x14s, and (4) 8x10s.

The price of the print sale alone -- in our example, 11x14s are $250 each, and 8x10s are $125 and 5x7s are $75 -- is $1050. By our calculations*, we could sell the corresponding frame collection to them for an additional $588 (using a conservative multiplier of 3.5x cost on frames).

Total sale by keeping framing in-house = $1638 or a 58% increase.

Outsourcing these images at a local frame shop could cost upwards of $100-350 per frame.

Total cost of custom framing =  $1510.

The cost of getting the same frames at a custom framer is nearly equal to the sale you could be making by keeping your framing needs in house. Crazy! Here’s a little secret: our frames' construction, materials, frame grade acrylic, and acid-free mats are just like theirs… Only much more affordable. The extra investment to complete the display goes right in your pocket. Plus, the client appreciates your extra service and leaving with a finished product rather than another to-do item!

Client 2: The Bookshelver

This client has a bit of custom photography sticker shock.

While they were prepared by your welcome packet and pre-session consultation to spend a certain amount, they're sticking to a “we just want a few small photos” order. They buy smaller prints, choosing (2) 8x10s, (4) 5x7s--by our calculations, an expenditure of $550. The client insists that this is a space issue. They just don't have room on their walls for an entire gallery. While this client could certainly display their images inexpensively with frames from Target, their investment would not be protected with quality materials and acid-free mats. Over time, your client would need to replace those Target frames--or even worse, need to replace their images because of damage from acidic mats--which would cost them much, much more in the long run. By offering them framing, you could add an extra $530 to your sale.

Total sale by keeping framing in-house = $1080. You’re virtually doubling your sale!

Client 3: The Once-a-Year

The once yearly client: they're an easy sale every holiday season, ordering (3) 16x20s without any fuss. They usually source frames through Michael’s, which has resulted in a patchwork arrangement whose mismatched styles can't be displayed in the same room. By purchasing coordinating frames, these clients will begin a collection they can build on every year, perhaps to be hung in a stairwell or on hallway gallery. And by providing them with a full-service experience during the busiest time of the year, you earn their gratitude and loyalty.

Total sale in prints = $1050

Total sale of frames = $630  

Increase in sale = 60%

Clients delighted to save time and money = priceless.

Imagine we had these three clients in one week. Let's look at the bottom line: print sales without frames = $2650. Nice, but why stop here? When we add on framing:

Print sales with frames = $4398 That's a 60.3% increase in studio revenue in one week alone!

The numbers all add up…With the help of Design Aglow's Frame Shop and selling resources, you can give a serious boost to your business' bottom line. So why not add Design Aglow Frames to your product offerings today and see how selling beautiful, affordable frames can increase your profits immediately. We know you'll be thrilled with the results.

*Please note: your COGS and calculations may vary, based on your expenses and profit margins.

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