Over the past few years, we've received many questions about pricing out our frames versus custom framing. Well, today we've asked our friend Dan, who is a local framer here in Portland, to help break down frame pricing.
Dan is pricing out what he would charge to make frames using the same exact same moldings we use in our shop. His shop is in an industrial part of town, delivers good value, and is by no means fancy-pants. Since Dan’s a friend, we knew we would be 100% honest and we would also be getting a fair estimate.
Dan priced out three frame sizes in our new Hollywood style: 8x10, 16x20 and 24x30; each framing photographs the next size down: 5x7, 11x14 and 20x24. He used our Larson Juhl hardwood moldings and acid-free mats, and the same frame grade acrylic, backing board and hardware.
Here are the results:
*excludes shipping, costs depend on your location
Keep in mind this is the exact same frame; there’s no difference between the two. We found custom framing was more than 4 times our wholesale price. Plus, if you live in a state with sales tax, you can add that on to your custom frame investment. There’s no sales tax on Design Aglow frames… We’re in Oregon, remember?
Most photographers mark up our frames 3-4 times to make a sustainable profit. Let’s take a look at how that converts to your bottom line:
Remember that these are profits on single frames only. Consider framing wall galleries and gift prints and then multiply that by every client you serve. Now how much do you think framing can add to your bottom line?
As a finishing touch, Dan suggested we add on a paper backing and a logo sticker of certificate of authenticity to the frame to create a finished look and adding value and we think that’s a great idea.
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