For Photographers: Pricing Design Aglow Frames With A Custom Framer

For Photographers: Pricing Design Aglow Frames With A Custom Framer

Over the past few years, we've received many questions about pricing out our frames versus custom framing. Well, today we've asked our friend Dan, who is a local framer here in Portland, to help break down frame pricing.

Dan is pricing out what he would charge to make frames using the same exact same moldings we use in our shop. His shop is in an industrial part of town, delivers good value, and is by no means fancy-pants. Since Dan’s a friend, we knew we would be 100% honest and we would also be getting a fair estimate.

Dan priced out three frame sizes in our new Hollywood style: 8x10, 16x20 and 24x30; each framing photographs the next size down: 5x7, 11x14 and 20x24. He used our Larson Juhl hardwood moldings and acid-free mats, and the same frame grade acrylic, backing board and hardware.  

Here are the results:

 

*excludes shipping, costs depend on your location

Keep in mind this is the exact same frame; there’s no difference between the two. We found custom framing was more than 4 times our wholesale price. Plus, if you live in a state with sales tax, you can add that on to your custom frame investment. There’s no sales tax on Design Aglow frames… We’re in Oregon, remember?

Most photographers mark up our frames 3-4 times to make a sustainable profit. Let’s take a look at how that converts to your bottom line:

 

Remember that these are profits on single frames only. Consider framing wall galleries and gift prints and then multiply that by every client you serve. Now how much do you think framing can add to your bottom line?  

As a finishing touch, Dan suggested we add on a paper backing and a logo sticker of certificate of authenticity to the frame to create a finished look and adding value and we think that’s a great idea.

Sign up here (or below!) for an invitation to our easy video how-to on finishing your frame backs with kraft paper. Plus get a free download the newest issue of AGLOW magazine as our gift to you.







Also in Design Aglow Blog

What The Pros Are Saying: Welcome Packets
What The Pros Are Saying: Welcome Packets

0 Comments

“Through Design Aglow I’ve been able to flourish as a boutique fine art wedding photographer and business owner. I’ve learned early in my career if you spoil your customer with love, creativity, and thoughtfulness you have their loyalty in return. A Welcome Packet is so essential to my business to communicate this to my clients."

Read More

5 Steps To Pre-Selling Any Product Using Stock Photos
5 Steps To Pre-Selling Any Product Using Stock Photos

0 Comments

You’re a busy photographer/cinematographer/creative. You don’t have an extra $150-$10,000 laying around to collect sample products and you definitely don’t have a week to style rooms, hang art on the walls, set up flat lays, collect inspiring props AND THEN photograph everything and edit the images.

Read More

How Product Images Help You Sell More Photography
How Product Images Help You Sell More Photography

0 Comments

When a client comes to your website, what do they see first? Your logo? .Jpgs? Or aspirational products? Today, consumers make decisions in split seconds. You need to impress and you need to do it quickly and flawlessly.  If you are an IPS photographer (offering in-person sales), you already know how important it is to sell PRODUCTS, not .jpgs. Ditch that opening slideshow of jpgs and and show prospective clients what they are coming to you for: keepsake art (even if they don’t know it yet).  

Read More