Design Aglow's Branding Week 2017: Cavin Elizabeth Photography

Design Aglow's Branding Week 2017: Cavin Elizabeth Photography


Hi Cavin! Tell us a little bit about yourself and how you got into photography

After graduating college, I moved to DC to complete a Master’s degree in political science. Curious to pick up photography after a break, I took my camera with me and shot portraits as a small side job. My interest in photography was renewed and my passion reignited.

Just a few months after graduating (early, I might add), I learned that a friend back in my hometown was in need of a wedding photographer. I was planning to attend anyway and because she’s absolutely darling, I offered my photography services to her. Every minute of that day was utterly dreamy. Suddenly, weddings became the most enjoyable part of my job and I knew that I had to give wedding photography a go.   

CAVIN-ELIZABETH-PHOTOGRAPHY

That year, I shot nearly 20 weddings with friends and on my own. I went full time with Cavin Elizabeth Photography. Shortly thereafter, I said goodbye to the East Coast and moved my business to San Diego. I haven’t looked back since and am thankful that I’ve found my calling and fulfilled my life’s dream.

How important is your branding to you, your business, and your clients? What do you think or hope it represents?

My branding is extremely important. This year, I've spent a great deal of effort learning about my clients and thinking about who my ideal bride truly is. Currently, I am in the process of tailoring my branding around my style and my ideal bride. Once my new website is finished, I hope that my branding attracts a modern, upscale bride who loves living a city chic life.

CAVIN-ELIZABETH-PHOTOGRAPHY

What is your favorite thing about your branding? Why?

That it's luxury with an edge. It's very customized to who I am and who my ideal clients are.

Tell us what you think the 3 most important things are to remember about branding your business.

  1. Who you are.
  2. Who your ideal clients are.
  3. How to attract them and stay true to yourself.

If someone was thinking about refreshing their brand, what advice would you give them?

CAVIN-ELIZABETH-PHOTOGRAPHY

Learn everything possible about your ideal client. Don't spend a penny before you know their interests and values inside out. Your branding will be the first representation of your business that potential clients see, so it's imperative that it attracts the right clients for you. This idea should resonate throughout not just your branding, but also your portfolio, blog, and social media.

How do you think your business has benefited from incorporating your branding?

The branding I’m working on now is starting to give vendors and brides a sense of my style and professionalism. They feel more connected to me because my branding speaks a great deal about my values and aesthetic. It's attracting the brides that are the right fit for me and allowing non-ideal brides to recognize we're not a fit, thus saving everyone's time and leaving my business free to thrive with my ideal brides.

 

Cavin Elizabeth PhotographyCavin Elizabeth is an international wedding photographer based in San Diego. With a love for all things modern and chic, she loves working with stylish jet-setting couples who share her love for photography and fine art.

 

Inspired by our amazing contributors yet? Get 25% off all packaging accessories this week in honor of #BrandingWeek2017 and receive our Branding & Style Success Guide when you sign up for our weekly newsletter.

Join Our VIP Mailing List



Also in Design Aglow Blog

Travel With Photographers: William Cebron
Travel With Photographers: William Cebron

0 Comments

Every summer, my parents would take our family on vacation to far off places like Finland or Kenya. During these years, I developed a love for travel – waking up in new cities, wandering foreign streets and experiencing different cultures. Eventually post-college, the real world came calling and these trips became a thing of the past.

Read More

Design Aglow Summit: Twyla Jones
Design Aglow Summit: Twyla Jones

0 Comments

Instead of spending countless hours looking outward to others for inspiration, this course will show you how to be motivated by the real moments occurring right before your eyes. Find your creative voice by being present in your daily life, whether those moments be personal or professional.

Read More

Design Aglow Summit: Jacob Loafman
Design Aglow Summit: Jacob Loafman

0 Comments

As an artist, creating personal work is vital. With no deadlines, rules, timelines... there is only your creative medium and your mind. Jacob will demonstrate how act of creating personal work is where new ideas and directions are born, shaping future client work or even more personal work. He will inspire you to explore your imagination to open up new creative directions we didn’t even realize we had within us. Exploring personal work is allowing our minds be free and encouraging our imagination to be turned all the way up. Jacob will inspire you to turn it on and turn it up.

Read More