Hi Cavin! Tell us a little bit about yourself and how you got into photography
After graduating college, I moved to DC to complete a Master’s degree in political science. Curious to pick up photography after a break, I took my camera with me and shot portraits as a small side job. My interest in photography was renewed and my passion reignited.
Just a few months after graduating (early, I might add), I learned that a friend back in my hometown was in need of a wedding photographer. I was planning to attend anyway and because she’s absolutely darling, I offered my photography services to her. Every minute of that day was utterly dreamy. Suddenly, weddings became the most enjoyable part of my job and I knew that I had to give wedding photography a go.
That year, I shot nearly 20 weddings with friends and on my own. I went full time with Cavin Elizabeth Photography. Shortly thereafter, I said goodbye to the East Coast and moved my business to San Diego. I haven’t looked back since and am thankful that I’ve found my calling and fulfilled my life’s dream.
How important is your branding to you, your business, and your clients? What do you think or hope it represents?
My branding is extremely important. This year, I've spent a great deal of effort learning about my clients and thinking about who my ideal bride truly is. Currently, I am in the process of tailoring my branding around my style and my ideal bride. Once my new website is finished, I hope that my branding attracts a modern, upscale bride who loves living a city chic life.
What is your favorite thing about your branding? Why?
That it's luxury with an edge. It's very customized to who I am and who my ideal clients are.
Tell us what you think the 3 most important things are to remember about branding your business.
If someone was thinking about refreshing their brand, what advice would you give them?
Learn everything possible about your ideal client. Don't spend a penny before you know their interests and values inside out. Your branding will be the first representation of your business that potential clients see, so it's imperative that it attracts the right clients for you. This idea should resonate throughout not just your branding, but also your portfolio, blog, and social media.
How do you think your business has benefited from incorporating your branding?
The branding I’m working on now is starting to give vendors and brides a sense of my style and professionalism. They feel more connected to me because my branding speaks a great deal about my values and aesthetic. It's attracting the brides that are the right fit for me and allowing non-ideal brides to recognize we're not a fit, thus saving everyone's time and leaving my business free to thrive with my ideal brides.
Cavin Elizabeth is an international wedding photographer based in San Diego. With a love for all things modern and chic, she loves working with stylish jet-setting couples who share her love for photography and fine art.
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Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”