Branding Week 2017: Meet Krista Ashley

Branding Week 2017: Meet Krista Ashley

Tell us a little bit about yourself. What was your road like to becoming a photographer?

Hey, I’m Krista! I’m a photo maker for elopements and intimate weddings based in Southern California. I love teaming up with adventurous couples and creative folks who will do what it takes to make incredible photos and equally special memories. Nature is at the core of my work and heart, so I’m always itching for new sights to see!

I’ve been in the biz for six years, counting three of them as a full time photographer. I studied at The Art Institute of California, where I fell in deep love with wedding photography. When first starting art school, I didn’t know which field of photography I wanted to dive into. But I just knew that it was in my bones and I had to pursue it. Then I laid my eyes on a wedding photographer’s work and the rest was history. From that point on, I’ve had my nose to the grindstone to create meaningful work. It’s been such a fulfilling journey to get to where I am today, with a lot of hard work and determination along the way.

When did you develop and begin incorporating your branding into your business?

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From the very start, I’ve branded myself in one way or another. Over the years I have fine tuned my brand identity, which has changed a few times since the beginning of my business. I developed my current brand pretty recently, which came with the help of an incredible designer. We worked together to bring my visions to life and strengthen my business. Investing in my brand and hiring a designer was one of the best decisions I could have made.

How important is your branding to you, your business, and your clients? What do you think or hope it represents?

Branding has been, and always will be, a very important factor to me and my business. My ideal clients are couples who love and care about design, so I’d say it’s pretty important to them too! My aesthetic is moody and bold, which I hope creates an eye catching brand to represent my photographic and personal style.

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What is your favorite thing about your branding? Why?

That it’s the right amount of modern and clean, but also a little funky. I really love the use of dark heavy tones and mystic illustrations, which is something not often seen in the wedding industry. The elements of my brand don’t scream ‘weddings’ at all, but more so bring my personality and taste to the table. It’s something that sets me apart in this huge sea of photographers, which is what I’m always striving for.

Tell us what you think the 3 most important things are to remember about branding your business.

Stay true to yourself. // That’s what branding is all about! It should be a clear representation of you as an artist, so personal touches are key. I believe that the core of branding should be all heart. It’s important to include brand elements that resonate with you personally. This allows people to connect more with a brand at first glance.

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Make it timeless. // Trends come and go, so creating a brand that will stand the test of time is important. Branding can be a hefty investment, so it’s important to create something that you and your clients will love for years to come.

Make it eye catching. // Let’s be real, we all have pretty short attention spans nowadays. We quickly skim through social media until we find something that makes us stop in our tracks. That’s exactly the effect your branding should have! When potential clients view your website or other platforms, your branding should reel them in closer. While branding may be personal and special to us professionals, it’s purely aesthetic for Clients.

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If someone was thinking about refreshing their brand, what advice would you give them?

Something as personal and important as branding should be given a lot of TLC. I know how strong an itch can be for a fresh brand, but taking the time to envision the perfect representation is key. Baby steps can be taken to refresh a brand, like a new logo or fresh business cards. For those wanting a full rebrand, I would suggest hiring a designer to help bring your visions to life. It’s an investment that helps SO much and gives back to your business tenfold.

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How do you think your business has benefited from incorporating your branding?

Branding has provided so much for my business! By caring for my branding and putting it out there, I attract my target clients which lead to more bookings. Not only that, but it’s also given me a lot of confidence and pride for my business. 

For those who put off branding, DON’T! It’s a game changer for any business! Imagine one business with a strong brand and another without any or very little branding. Who stands out more? Case and point. Go spice up your life!! ;)

 

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Krista Ashley Photography I’m a photo maker for elopements and intimate weddings based in Southern California. When I’m not pouring my heart into my work (which is 99% of the time), I love to go on wild adventures near or far. A lover of light, travel, and all the cats.

 

 

 

 

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