Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.
In our opinion, one of the biggest faux pas you can commit when booking a client is to take their retainer for their upcoming wedding or session, and never touch base with them again until the day before or day of their contracted services with you. Talk about a buzzkill for the client, especially if they aren’t used to or have never hired a professional photographer in the past.
As a creative professional, you want to remind your clients’ that they’ve made the right decision by choosing you to help document this time in their lives. Welcome Packets are a perfect way to beautifully showcase your work and avoid “buyer’s remorse” by getting them excited about everything they can expect from working with you.
By adding Welcome Packets as part of your client onboarding workflow, you can clearly state your policies and payment information without them coming across as mundane or irrelevant. Additionally, new customers tend to have quite a few questions, so including a section in your pre-session presentation can help you answer them in a helpful and non-invasive way. This routine will help you set up positive guidelines, while nipping any common or pesky problems in the bud. It’s a win-win for you and your clients.
Now that we’ve covered why you should have a new client welcome packet in place, let’s look at what pieces you should include:
Includes:• A personal note from you
• Warmly greet your clients
• Outline your general studio information
• Tell your clients how excited you are to work with them!
• Terms & conditions
• Studio policies & payment guidelines
• Travel fees
Basically, the nitty-gritty
Use to:• Give your clients a comprehensive understanding of your offerings
• All things engagement sessions (including subtle up-sell verbiage)
• Encourage your clients to invest in an engagement shoot
• Outline the many benefits of having this session
Don’t need an engagement card? Try using it for rehearsal dinner coverage or day after sessions.
Includes:• Refers your preferred local vendors
Use to:• Encourage your clients to explore and utilize other great vendors
Always let other vendors know when you are sending leads their way. They’ll appreciate your efforts and want to return the favor!
Includes:• Your concise and aesthetically pleasing contact information
Use to:• Market, market, market! Include 5 in each individual packet, and make sure to always have some on hand.
Make sure to use one of your strongest images - the first impression is important!
Includes:• A useful timeline, outlining 8 weeks until the big day
Use to:• Support your couple. Planning a wedding is incredibly time consuming, and they will be so grateful for your help and guidance.
Not a wedding photographer? No problem! Perfect for portrait sessions or project timelines, just to name a couple of the many options.
Includes:• Dry erase board, perfect for wedding (or general) to-dos, reminders, and notes
Use for:• Client holiday gift
We’ve created a variety of professionally written Welcome Packets, all of which are flexible enough to be utilized for any creative business. Simply choose your favorite palette, customize the text, and drop in your images. If you don’t need everything that’s included in the packet, you can omit items. It’s honestly that simple!
Keep in mind that you can utilize Welcome Packets for anything. If you’re a realtor, you can customize the verbiage and images to fit your brand. The same goes for artists, planners, florists, designers, trainers...you name it. The world is your oyster! #winning
You can find all of the lovely items that we showcased today in our Storyteller Welcome Packet. We encourage you to explore all the options, and maybe even check out a few different packets to find your perfect fit! These designs are incredibly versatile, and we’re confident that they will truly help to support and better your business.
Here’s to you!