We are showcasing one of our fabulous contributors today with a series of Q&A's. Take a peak at Jillian Gorman's recent work! Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!
Tell us about your studio, style and approach:
I came upon film photography a couple of years ago and it was the best thing that ever happened to my creative soul. It forced me to be more deliberate with my posing and shots. And although sometimes my subjects are placed in a certain pose, I am always looking for those natural intimate moments. The playful, romantic touching between couples, mom sweetly tucking her daughter's hair behind her ear--these are the things I truly believe clients will want to remember.
If you had to sum up your style in 1-2 sentences, what would you say.
I enjoy using a journalistic approach while immersing my subjects in natural light for warmth. I am intentional about bringing the beauty out of those I have the pleasure photographing.
How do you ensure you have a sustainable business?
A few things I feel are crucial to sustaining my business are one, to be incredibly organized. I invested in an online program that keeps track of my invoices, finances, calendar, contracts, etc. Nothing is ever lost, everything is always accounted for. It's also very clean and modern-looking. When I send clients their files they have a beautiful interface that is also very user-friendly. Therefore from the beginning I already appear like I have it together and am easy to work with.
Secondly, knowing your gear and having back up. During a portrait session for a wedding, the client is my priority. They've invested and placed their trust in me, so having knowledge of my camera and being prepared for the unexpected is my job, plain and simple.
Finally, I believe the interaction between me and my client should be extremely enjoyable. Often our conversation takes place over email and text which can be so impersonal, even if not intended to be. Greeting them by using their names and simply asking how their day is going can make a huge difference in the way they perceive me. I'm warm, caring and excited that they're my client/potential client. When they meet me in person there is no surprise that I'm friendly and personal. Getting a portrait taken isn't comfortable for everyone, but it makes it so much easier when the person photographing you puts you at ease with their warmth. Totally makes for better pictures.
What are your best selling products? do you sell in person?
Sometimes the client needs a little convincing, but my best-selling product would be the proof prints. The prints come in beautiful packaging that I assemble with some of my favorite products from a couple of different vendors. It feels like Christmas for the client when they get to unveil and literally hold their memories in their hands.
~ Stay tuned for more Q&A posts from our wonderful contributing photographers.
To view more of Jillian's work, visit her here.
When you are finished with your photo session or wedding, do you feel a bit like that guy that was recently dragged off the airplane, semi-conscious and bleeding? Because that is basically what it feels like when you’ve lost control of your clients.
The good news is it doesn’t have to be that way. You just need to reclaim the power.
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
Welcome packets set the scene for a boutique photography experience and position you as the premier studio in your market. Do you crave this type of bespoke presentation for your art and brand but don’t know where to begin? If that’s the case, let us help you. There are so many benefits you can gain from utilizing welcome packets, and you can absolutely use them to elevate your business.