We are showcasing one of our fabulous contributors today with a series of Q&A's. Take a peak at Jillian Gorman's recent work! Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!
Tell us about your studio, style and approach:
I came upon film photography a couple of years ago and it was the best thing that ever happened to my creative soul. It forced me to be more deliberate with my posing and shots. And although sometimes my subjects are placed in a certain pose, I am always looking for those natural intimate moments. The playful, romantic touching between couples, mom sweetly tucking her daughter's hair behind her ear--these are the things I truly believe clients will want to remember.
If you had to sum up your style in 1-2 sentences, what would you say.
I enjoy using a journalistic approach while immersing my subjects in natural light for warmth. I am intentional about bringing the beauty out of those I have the pleasure photographing.
How do you ensure you have a sustainable business?
A few things I feel are crucial to sustaining my business are one, to be incredibly organized. I invested in an online program that keeps track of my invoices, finances, calendar, contracts, etc. Nothing is ever lost, everything is always accounted for. It's also very clean and modern-looking. When I send clients their files they have a beautiful interface that is also very user-friendly. Therefore from the beginning I already appear like I have it together and am easy to work with.
Secondly, knowing your gear and having back up. During a portrait session for a wedding, the client is my priority. They've invested and placed their trust in me, so having knowledge of my camera and being prepared for the unexpected is my job, plain and simple.
Finally, I believe the interaction between me and my client should be extremely enjoyable. Often our conversation takes place over email and text which can be so impersonal, even if not intended to be. Greeting them by using their names and simply asking how their day is going can make a huge difference in the way they perceive me. I'm warm, caring and excited that they're my client/potential client. When they meet me in person there is no surprise that I'm friendly and personal. Getting a portrait taken isn't comfortable for everyone, but it makes it so much easier when the person photographing you puts you at ease with their warmth. Totally makes for better pictures.
What are your best selling products? do you sell in person?
Sometimes the client needs a little convincing, but my best-selling product would be the proof prints. The prints come in beautiful packaging that I assemble with some of my favorite products from a couple of different vendors. It feels like Christmas for the client when they get to unveil and literally hold their memories in their hands.
~ Stay tuned for more Q&A posts from our wonderful contributing photographers.
To view more of Jillian's work, visit her here.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”