We are continuing our series of Q&A’s from some of our fabulous contributors with blog posts that include 5 questions and showcase some of the artist’s recent work. Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!
Today we are pleased to feature Jennifer Moher. Enjoy ~
Tell us about your studio, style and approach.
I approach weddings in a very journalistic way and really don't get too involved or provide too much direction until I photograph the portraits. I like to quietly watch and capture the events that naturally unfold on a wedding day. When photographing the portraits, I try to keep posing natural and honest, without too much posing.
If you had to sum up your style in 1-2 sentences, what would you say.
This one is difficult! I would say my style is classic portraiture and emotional storytelling. I really try to convey the essence of a moments within each photo and I try to make people feel and look as beautiful as I see them in each portrait.
How do you ensure you have a sustainable business?
I would say by constantly setting goals for each year, and making sure I achieve them, through various methods listed below! Goal setting is super important to me, you can't have your eye on the prize if you don't know what the prize is.
What are your best selling products? do you sell in person?
I don't actually sell too many products and there really is no good reason behind that. Each client gets their online high-res downloadable photo gallery as well as a 12x12 coffee table album that we design on our end!
What are your top 3 tips for success?
Be talented, be noticed, be nice.
BE TALENTED - In my opinion, you will not get very far if you don't push yourself to grow as a photographer. Attending workshops, staying creative, and experimenting are all ways that I try to push myself within the industry.
BE NOTICED - It’s wonderful to create stunning images, but without eyes on that work, there really is no money to be made. Get yourself out there! When I first started I found it super difficult to find my voice and to then use it. I actually found it much easier to pretend that I wasn't promoting myself, but actually someone completely different, like an alter ego! Asking for things will take you very far as well. If you want to be featured somewhere, write up a nice email and ask! Bottom line is, let your work be seen!
BE NICE - This goes without saying, but sadly in this industry there are a lot of naysayers, debbie downers, and sadly, a few jerks. Don't be a jerk. Treat others the way you would like to be treated, especially once your work is out there and noticed!
~ Stay tuned for more Q&A posts from our wonderful contributing photographers.
To view more of Jennifer's work, visit her at jennifermoher.com.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”