Getting To Know The Pros: Silvana Di Franco

Getting To Know The Pros: Silvana Di Franco

We are excited to introduce a series of Q&A’s from some of our fabulous contributors. These blog posts will include 5 questions and showcase some of the artist’s recent work. Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!

Today we are pleased to feature the wonderful Silvana Di Franco. Enjoy ~

PROFESSIONAL_WEDDING_PHOTOGRAPHER_SILVANA_DIFRANCO


Tell us about your studio, style and approach:

I have a home studio these days. Today’s bride and groom love the ease of communicating online. There are many emails and Skype meetings as opposed to years past when I would meet clients at my brick and mortar. I have a very laid back approach in relation to interacting while shooting. I want the bride and groom to feel relaxed in all aspects. From our initial meeting to the day of their wedding.

SILVANA_DIFRANCO_WEDDING_PHOTOGRAPHER


If you had to sum up your style in 1-2 sentences, what would you say.

I mix a little bit of lifestyle shots and some photojournalism with a sprinkle of fine art. My approach is to maintain the right mix yet still remain me!

PROFESSIONAL_PHOTOGRAPHER_SILVANA_DIFRANCO


How do you ensure you have a sustainable business?

Consistency! Ensuring I'm meeting all of my clients needs. Cohesiveness throughout all my media platforms enables me to maintain a clear brand. Networking in person and keeping strong relationships with vendors.

SILVANA_DIFRANCO_PROFESSIONAL_PHOTOGRAPHER


What are your best selling products? do you sell in person? Tell us about your sales process:

I would have to say enlargements. I also offer matted prints which clients really love. All they have to do is pop them into their favorite frame. Sometimes with the right client I refer to this quote, "We are in danger of having a whole generation that has no family albums, because people just leave them on their computer, and then suddenly they will be deleted." - Martin Parr, Magnum Photographer. I think it helps them understand the tangible quality of memory keeping.

WEDDING_PHOTOGRAPHER_SILVANA_DIFRANCO


What are your top  tips for success?

Stay true to yourself. Make an art out of ALL aspects of your photography business. From shooting, to book keeping!!

 

Thanks, Silvana!

Stay tuned for more Q&A posts from our wonderful contributing photographers.

______

To view more of Silvana's work, visit her here!



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