We are excited to introduce a series of Q&A’s from some of our fabulous contributors. These blog posts will include 5 questions and showcase some of the artist’s recent work. Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!
Today we are pleased to feature the wonderful Silvana Di Franco. Enjoy ~
Tell us about your studio, style and approach:
I have a home studio these days. Today’s bride and groom love the ease of communicating online. There are many emails and Skype meetings as opposed to years past when I would meet clients at my brick and mortar. I have a very laid back approach in relation to interacting while shooting. I want the bride and groom to feel relaxed in all aspects. From our initial meeting to the day of their wedding.
If you had to sum up your style in 1-2 sentences, what would you say.
I mix a little bit of lifestyle shots and some photojournalism with a sprinkle of fine art. My approach is to maintain the right mix yet still remain me!
How do you ensure you have a sustainable business?
Consistency! Ensuring I'm meeting all of my clients needs. Cohesiveness throughout all my media platforms enables me to maintain a clear brand. Networking in person and keeping strong relationships with vendors.
What are your best selling products? do you sell in person? Tell us about your sales process:
I would have to say enlargements. I also offer matted prints which clients really love. All they have to do is pop them into their favorite frame. Sometimes with the right client I refer to this quote, "We are in danger of having a whole generation that has no family albums, because people just leave them on their computer, and then suddenly they will be deleted." - Martin Parr, Magnum Photographer. I think it helps them understand the tangible quality of memory keeping.
What are your top tips for success?
Stay true to yourself. Make an art out of ALL aspects of your photography business. From shooting, to book keeping!!
Stay tuned for more Q&A posts from our wonderful contributing photographers.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”