We are excited to introduce a series of Q&A’s from some of our fabulous contributors. These blog posts will include 5 questions and showcase some of the artist’s recent work. Are you a contributor (or interested in becoming one) and would love a feature? Contact us here!
Today we are pleased to feature the beautiful Michelle Huesgen from Untamed Heart Photography. Enjoy ~
Q: Tell us about your studio, style and approach.
A: I started my photography business in 2007. There weren't very many photographers around then and getting my business going didn't take much time. It did of course, take a lot of effort. After registering my LLC, trademarking my business name, refining my pricing structure to be profitable, and cultivating my shooting style, business life seemed to fall into place. I did recently rent a studio space. Honestly, I just felt it was a natural transition for someone who has been in business as long as I have. I also felt it legitimized myself in this industry that is just so saturated. What I found though, was that studio work was not where my heart lies. I was putting money into a business model that didn't represent who I am as an artist. I feel I am defined by working outside with my friends the trees and my favorite flooring is the grass. So that was that. I closed those doors.
It's been almost 9 years and when I look back to some of my first images I can see how my editing style has changed, but the way I photograph my subjects still evokes the same emotions in me...love, laughter, and a look into the romance of life...in all it's stages. I believe that's where my approach begins, to tell the story of your heart...your connections with the ones you love.
Q: If you had to sum up your style in 1-2 sentences, what would you say.
A: I strive to photograph people in a natural way. Like I just showed up with a camera and played paparazzi with my clients now knowing.
Q: How do you ensure you have a sustainable business?
A: This is the most simple answer, but the one many photographers don't want to hear...Pricing. I am an ARTIST. I create a product that will become priceless to my clients. There should be value in that. There IS value in that...for everyone.
Q: What are your best selling products? do you sell in person? tell us about your sales process.
A: Albums. Almost every wedding wants one and they are also a great sell for seniors. At this point in my personal life and business, using an online shopping cart is the best option for me. I've done in-person sales, and can say with complete sincerity that IT ROCKS, but alas, I am a one person show. For now, I am able to create enough revenue through online sales by implementing a minimum order for each client. In this way, I have some control over the sales, ensuring that I stay profitable. Red-cart and Pixie-set are both great options for this.
Q: What are your top 3 tips for success?
A: 1. Realize the value in what you do. Plain. Simple. Self explanatory.
~ Stay tuned for more Q&A posts from our wonderful contributing photographers.
To view more of Michelle's work, visit her here!
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”