Just like every other detail of your business, the quality of the canvases, albums and other products you offer your clients says everything about your brand. We know you work hard to create incredible images for your clients and the last thing you want to do is devalue your business by having your gorgeous images printed on a cheap canvas or low quality album. Here are five reasons to ditch low cost, low quality products forever.
You shouldn’t be competing with discount sites like Shutterfly and Groupon. Trust us, you’ll never win that battle. If you’re selling low quality products like the ones these discount sites offer, price is the only thing you have to compete on. And nothing good ever comes from trying to compete on price. So skip the cheapo products and sell only high quality professional prints, canvases and albums that your clients can’t get anywhere else. If you’re attracting the right clients, they’ll jump at the opportunity to invest in quality products. And if you’re not attracting the right clients, well, that’s a whole other blog post.
Your clients will swoon over the products you love. It’s so much easier to sell products that you absolutely love than it is to sell products you don’t care about. If you’re over the moon about ProDPI’s press printed albums like we are, you won’t be able to contain your enthusiasm when you show your sample album to your clients… the super fun cover options, the lay-flat pages, the incredible print quality. Trust us… if you love it, they’re going to love it too. And since we know you have good taste, it seems obvious that you won’t get excited about a poorly made album, no matter how high your profit margins may be.
Changing vendors every year is not good business. The best clients are repeat clients and repeat clients want to purchase the same album they bought from their last session and the same frames for their prints. They want to continue growing their collection of your art over time. When you sell them clearance frames you picked up at Target, you’ll have a harder time convincing them to add on to their wall display since your new frames don’t match the old ones.
You can count on trusted vendors to produce quality products every time. The great thing about ordering high quality products from your trusted pro vendors is that 99.9% of the time, you’ll receive exactly what you ordered and it will be in mint condition. These labs and album companies have many years of experience and value quality and customer service as much as you do, which means when your package does get damaged in the mail or misprinted, you can count on them to correct the issue quickly and without hassles. We can’t promise you’ll get the same five star treatment from those discount vendors.
Poor quality products don’t last. If you’re the kind of person who does a happy dance every time you sell a wall display of canvases, getting them printed at a discount canvas shop is like somebody cutting the music in the middle of your carefully choreographed dance moves. There’s a reason those canvases cost half the price of the canvases from professional domestic labs, and it has nothing to do with lower overhead costs. Spoiler alert: It’s because the quality is not as good. Cheap products will wear out/ warp/fade and you’ll be left with unhappy clients… and perhaps a bill for reprinting. Ignore the masses saying things like “your clients won’t be able to tell the difference.” We’re certain they will be able to tell the difference when their cheap overseas album starts coming apart at the seams.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”