“I’d like to surprise my wife with a family portrait for Mother’s Day. Do you offer gift certificates?”
“My friend is having a baby and a few of us want to chip in for newborn photos. Can we do a gift certificate for her session fee?”
“My friend loves the photos you did for my family last year! I’d like to get her a $100 gift certificate -- do you offer those?”
If someone asks for a gift certificate, you say yes -- obviously, right? After all, they’re handing you money and helping you lock in a new client. But it’s actually not that easy. (If you’ve ever sold one, you may be nodding your head in agreement right about now.) Gift certificates can cause unnecessary stress and even damage your reputation.
Here’s what you need to know before you decide to offer them.
There are a few things you can do to minimize the risk of gift certificates causing problems.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”