Repeat after us: “Get it in writing.”
This should be one of your mantras when it comes running your business. No matter what type of business you’re in, a handshake just won’t cut it anymore (we don’t care how cool it is). Having any agreements written down and signed is crucial to effectively managing your business.
Despite your best efforts, things can still go wrong. Relationships go downhill. Conditions and minds change. People lie. When these things happen, and they will happen, contracts are the number one tool you can use to prevent any disputes up front.
One of the most basic building blocks of good business is having a valid and concrete contract. Contracts, by nature, are meant to be a safeguard for both parties of the business agreement.
When you and your client agree upon the terms of a contract and sign, you’re taking the preemptive step to quell any potential disagreements. If things go south, your contract gives you the ability to enforce those terms.
When your agreement has been hashed out between both parties, write it all down. Having clear and concise terms that both you and your client agree to will help shape the expectations and guide the performance of your duties. Your contract ensures that both parties understand what the expectation is and what either of you will be receiving during and at the end of your working relationship.
With everything written down, it’s easy to go back and refer to the contract when there’s a hiccup in your working relationship or a question about your agreed-upon service.
When you take a photo, you own the rights to sell copies of that image as well as display the image publicly (amongst many other rights). Some clients may be unaware or uncomfortable with this, so your contract should be explicit and state exactly what rights you will retain in regards to those images and what rights your client will have to them.
Will you keep the rights to the images? Or will you offer a fee by which your clients can purchase the copyright to their session images from you? Your business depends on your ability to showcase your work to potential clients, which makes this particular aspect of your business contracts vital to your livelihood.
You didn’t go through the whole process of prepping your gear, driving to the location, shooting an event for X amount of hours, proofing and editing the images, and delivering them to the client for you to not get paid for your hard work. Having a signed contract means that you and your client have agreed ahead of time how and when you’ll be paid, and what happens when they stiff you at the end of the road.
Once your contract has been signed, both you and your client are held to certain terms that have been agreed upon beforehand. If you are found in any way to be in violation of these terms, your client can take legal action against you, and vice versa if your client is in violation of your contract.
Your contract is the safety net you get to rely on if negative scenarios happen to crop up. This is the piece of paper you get to wave in court to prove that you’ve agreed to terms and they’re not happening so you’re due recompense.
It might seem daunting to a beginner in the industry, but don’t feel awkward or nervous about presenting a contract to your client. Being professional and pulling a contract out of your folders can only serve to impress your client. It shows that you value your work and and take your business seriously.
Any client that refuses to sign a contract is one to be avoided at all costs. If you agree to do the work without some sort of written agreement, be that a formal contract or email interactions, prepare yourself for a major headache down the line.
So again, say it with us: “get it in writing.”
Letting your clients know you’re worth it, and setting early expectations for a fantastic experience.
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