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I’ve been a photographer for 20+ years and have fine-tuned my sales process to include only the essentials. As artists, it can be difficult to be organized and create the tools we need to succeed and thrive. However, if we want to run a sustainable business, we need to sell products. Lots of products. And, we need to make the buying process easy and enjoyable.
Oftentimes, successful selling requires a carefully curated collection of smart tools and samples. We never want to make a client overwhelmed. We want to get them excited about our photography products. But how?
Let’s look at the 5 items I have out at every single sales session.
Presenting your pricing in a clear and professional format is key for larger sales. I recommend showing actual PRODUCTS, not .jpgs in your price menu if you want to sell products. This is one of several styles available at Design Aglow Print, via drop and drag, customize and print ordering without templates, Photoshop or ROES.
The Show & Sell Kit includes seven 4x6 mini-frames, in every color and style Design Aglow offers. Since showing these little frames, every single client who orders prints from us adds on framing, and they are thrilled to go home with ready-to-hang art. Framing adds a huge bonus to every print sale, at least 30-40%, so if you haven’t considered offering this service before, you may want to!
Wall galleries sell themselves when you present gorgeous, inspiring galleries like these hand-drawn styles. Once we choose the client's favorite images, we will select a wall layout, or two or three, from this idea book. This guide literally paid for itself six times over the very first time I used it. I’d never sell without it.
After selling wall art, we generally have 20 or so images left that the clients still love and want to keep. This is why albums and folio boxes are so perfect! Albums and folio boxes round out the story of your client, are THE best keepsake for generations to come, and are naturally collectible. Showing a sample of each is the only way to sell them and once a client sees the quality and envisions having a heirloom product of their own, albums become a must-have.
For the client who has to have it all and spares no expense, we recommend this keepsake which includes a complete set of 5x7 proofs and a USB for archiving. This box is a completely unique presentation with our studio’s logo embossed on the high quality box and engraved on the glass USB. Wedding photographers can also use it with a favorites collection of 15 mounted prints.
Selling your photography can be easy and enjoyable if you have the supporting tools you need. Luckily, you don’t have to spend days creating your own resources, because Design Aglow has you covered. Cheers to your selling success!
Tag #designaglow with your photography sales tools so we can see how you sell~
The turquoise waters of the Bahamas, the dramatic Rocky Mountains, the vistas of Iceland- endless romantic images pop into our minds when we think of destination weddings. And that is why, almost every wedding photographer at some point wants to give them a go.
So we’re going to tell you how to find them, book them, and prep for them.
The formula is simple.
clients you love + photography you are excited about + doing it your way = happy photographer
We think a shift should be made in photography. A happiness shift. You likely got into photography because you love taking photographs. And then the reality of making a living at it started to creep in, and you became bound to jobs you didn’t really want to do, because you needed the money. We’ve been there, and yep, it stinks.