Today we're exploring the studio of Christy Johnson of Be True Image Design.
In what kind of space is your studio located?
How long have you been there?
Since May 2014
What makes your studio special?
The Be True studio is our brand come to life: natural and eco-friendly with just the right touch of sparkle. It is elegant and refined with organic elements featured throughout.
How has it helped your business?
The studio sets the stage for our clients, providing a welcoming, cozy space for sessions, consultations and ordering appointments. Giving clients an exceptional experience from beginning to end is important to us, and the studio gives us a home base to build those relationships and put tangible art products into their hands.
Do you have any tips for opening a studio?
Having a solid brand in place is key for opening a new studio. Every decision, from furnishings to which products to offer, can be measured against your brand to create a cohesive experience for your clients.
What products do you sell the most?
Our clients love albums as well as framed and bamboo mounted prints.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
We love Design Aglow products! The Essential Studio Workflow keeps my assistant and I organized. We love that the Newborn Welcome Packet introduces new clients to a tangible, service-oriented experience. We also recently started using the Inspire Guide to help clients design wall galleries for their home.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
Do you feel overworked and underpaid?
Does it pain you to deliver digital images...but no album or wall portraits?
Do you believe in tangible products, but don't think your market can support higher priced items?
If you answered "yes" to any of the above, you're not alone and there IS a solution: In-Person Sales. There's no limit to how much more money you can make by providing IPS instead of online sales or shoot & burn. Or how many hours you'll save because you'll be able to shoot fewer sessions to generate the same revenue. Or how many hours of sleep you'll get because you won't be worrying about money.