*Wall gallery collections like this one are available in our Inspire Guide here.
*Heart collage canvas shown (70 Reasons To Love Me) is available here.
We love to see how other photographers operate their business and show off their products. Today we take a peek inside the studio of Lydia Krumpholz Foto & Design:
In what kind of space is your studio located?
How long have you been there?
What makes your studio special?
My studio is located in the middle of a small village in Bavaria, Germany. When my clients enter the big welcome area they are greeted with my favorite wedding and newborn pictures and a warm, home-like flair. A big comfy seating group, the best coffee in town, fresh cookies and lots of albums to browse set the mood for a great experience.
The connected studio-light shooting space is mainly used for pregnancy pictures, while family sessions mostly take place at the wonderful lake Chiemsee. What makes my studio special is the light-flooded newborn studio. The warm and cozy room is designed with new mamas and babies in mind, complete with comfortable chairs, light colors and enough space for wonderful newborn imagery.
My assistant and I take care of the newborns and their proud parents with lots of love, fresh brewed organic tea and snacks. Mum and daddy can watch us, chat or read while we photograph their bundle of joy.
How has it helped your business?
I couldn't imagine how my business would have developed without my studio. I rented the space while I still studied design in Munich, 100km away, and at first it was a real struggle. I had to keep it going, develop my skills quickly, learn how to market my business and I'm sure without the pressure that having a studio space produced I wouldn't have made it so fast.
In the last 5 years I've changed my business from "you want it, I shoot it" to very boutique and service oriented. My approach with a planning session before and an in person presentation after the shooting is a totally new experience for my clients and they love it. Without my studio I couldn't provide this level of service.
Do you have any tips for opening a studio?
Calculate. Calculate good. A studio space produces a lot of fixed costs and without reasonable pricing, a good business plan and a long breath it will be really difficult to keep the business going. But for me it was the best decision I could've ever made.
What products do you sell the most?
Albums and canvas collections.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I use a lot of DA products! My clients are greeted with a welcome packet and most of my products include at least finishing touches from my DA collection, such as backgrounds and other layouts.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”