Today we take a peek inside the studio of Emily Lapish Photography:
In what kind of space is your studio located?
How long have you been there?
What makes your studio special?
I absolutely love the clean, bright, open space in my studio. This is the first time in my six years of business that I have a separate, dedicated creative space, and the difference is amazing. Having the studio on the back of our property means no commute and no rent, but I'm still close enough to pop inside for lunch with my hubby (who works from home) and to be present when the kids get home from school.
How has it helped your business?
The studio has only officially been open since December 5th, when we threw a huge Grand Opening party and invited half the city! But already it's made a huge difference to have a professional studio space where I can host events, hold consultations, teach workshops, and shoot through the cold winter months (when in the past, clients would wait til the warmer months to book). Tangible products are very important to me both as an artist and a businessperson, and having a studio allows me to showcase my favorite Design Aglow frame collections and albums, as well as huge canvases. We've all heard the phrase "Show what you want to sell" and it definitely rings true; clients don't know that an 11x14 print is small until they see my 38x46 canvas on the wall - and it *doesn't* look huge!
Do you have any tips for opening a studio?
Use your space to its fullest potential! Think outside the box and dream up ways to get people in the door: host community events, local vendor markets, iPhone-ography classes for moms, wine tastings - whatever your passion is, find a way to use it to bring people in! This positions your business as a vital member of your community and increases Top of Mind Awareness for your potential clients ("Oh yeah, I've heard of her! She's the one that does those cool events in her studio!").
What products do you sell the most?
Albums and framed prints! The albums are my favorite, though. They fit so well into my branding since they tell a story, and my brand is all about lifestyle and storytelling. My images work together to paint a picture of who a family is at this particular stage in their lives, so albums just make sense.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Almost everything I use in my studio is Design Aglow! I joke that if Design Aglow made toilet paper, I would buy it. The marketing products have elevated my clients' experience with my brand so much in the 4 years that I've used them, and the frames and albums are an extension of that quality. Using all Design Aglow products in my marketing, client experience, and products keeps my brand consistent, clean, and recognizable, and the quality can't be matched.
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From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.