How to Get a Jump Start on Next Year's Sales

How to Get a Jump Start on Next Year's Sales

Does your business hear those crickets chirping in January, February and even March?

If you are like most photographers you get slammed with business during fall, only to have everything come to a screeching halt as Santa heads out to deliver those photo gifts.

So how can you plan for that dead period right after the holidays?

We have a smart and effective way to add some extra cha-ching in your Christmas stocking and to get sessions on the books for those sloooooooow days of winter.

Gift Certificates

We all have those clients that need a gift in a pinch. Hello, every dad everywhere.
Why not be prepared with gorgeous, prepackaged gift certificates lined up and ready for clients to add-on as they come in for fall sessions?

Go the extra mile, take a photo of your beautiful prepackaged gift certificates and post about them on your blog, social media outlets, and even in your newsletter.

What You Need

A Design Aglow Show & Sell Kit (Or your favorite 5x7 frames)
4x6 or 5x7 Blank Gift Certificates
Pretty Packaging

How to Sell

Frame your gift certificates and style them with pretty ribbons and packaging, ready for gifting. Then, stage a photoshoot for your new product. Market your gift certificates and be sure to highlight their thoughtfulness.

Ideas for social media posts:
Treat mom with the beautiful family session she always wanted. Your Studio Photography’s Framed Gift Certificates make the perfect, thoughtful gift this holiday season”.

Need a last minute gift for that special someone? We now offer beautifully framed gift certificates for newborn, maternity, and family photo sessions.

You can offer gift certificates for any amount. You can also make certificates for a specific package (think January mini session), a product (like a framed 11x14 with your session), or a percentage off (30% off sessions before March 2015).

Pre-package your frames all at once for an easy and quick holiday sale! Or give each one as a gift with a purchase over $x so your best clients can give to their friends.




Also in Design Aglow Blog

Streamline Wedding and Portrait Albums with Fundy
Streamline Wedding and Portrait Albums with Fundy

0 Comments

We have seen time and time again. Clients are more likely to order and upgrade their photo albums when they see a  pre-designed layout. After a year or more planning every little detail of their wedding; the last thing clients want to do is make more decisions. When you pre-design an album that blows them away, chances are high that they will approve and order the album as you've designed it.

Read More

Inside Real Studios: Domus Aurea Portraits
Inside Real Studios: Domus Aurea Portraits

0 Comments

About eight years ago, I was reading a recipe blog and somehow ended up on the blogger’s photography posts. I spent a ton of time going through her photography posts and just couldn’t stop thinking about how I had to give it a try too! My husband (who is amazingly supportive) got on board immediately and we bought a camera. From there, I read, practiced, and photographed family and friends, and it naturally spiraled into what it has become today.

Read More

The New & Improved Frame Shop
The New & Improved Frame Shop

0 Comments

This past year has found our small team working hard and making huge updates to our Frame Shop and we’re so excited (to provide our photographers) next round of improvements coming to the Frame Shop early August 2018:

Read More