how a photographer sells frames to 75% of her clients, the easy way

how a photographer sells frames to 75% of her clients, the easy way

Gorgeous, modern photography deserves an equally gorgeous, modern display. Design Aglow believes that there is great value–both for your clients’ walls, and your business–in selling a polished final product. We understand that professional wedding and portrait photographers need sleek frames to enhance their clients’ imagery, and simple solutions for selling those frames to their clientele. Our frame shop offers both. We provide affordable, California-made frames to elegantly present your finished work, and support them with resources to help you earn additional revenue on every sale, with minimal work.

Elizabeth of Elizabeth Clark Photography shares, "When Design Aglow debuted their Frame Shop last year, I was immediately intrigued. I knew there was a desire from clients to have me frame their pieces, but I couldn't figure out a financial and time-efficient way to deliver what they wanted. But I had a feeling that these frames would work really well, and I was right!

For my sample walls I used two grab-and-go wall collections - one in Gold Bella and one in Barn Grey Woodworks. I also use the Frame Shop Catalog & Lookbook, which I printed through MagCloud. All the frames along the wall are for two client orders that I am about to fill! Since putting them up on my studio walls and creating a catalog from the downloadable template, I have sold frame collections at 75% of my client sales meetings.

I have also used some for my own home. Selling these has allowed my clients to receive a product ready for the wall, instead of having to do the extra step of going to a framer themselves or settling for mounted prints (most of my clients tend to like the more traditional look of prints matted in frames, which is my personal favorite display option for photographic art as well).

One little sales tactic I use with these frames - I only sell them in sets of three or as the other pre-made wall collections. This way, I don't have extra frames sitting in storage... but even better than that, I get more images up on my clients' walls. All of my sessions are taken with the goal to tell a story, and I mention that putting up frames in a triptych or collection is the best way to do this in a home. It has worked so far!"

Thanks for sharing, Elizabeth! We love your approach and are so happy for your success. Enjoy your $75 shopping spree on us~

Have you created something awesome with Design Aglow products? Feel free to send us images here. If we feature it on the blog you’ll get a $75 shopping spree at Design Aglow!




Also in Design Aglow Blog

Free Wedding Day Checklist for Photographers
Free Wedding Day Checklist for Photographers

0 Comments

Read More

Wedding Week 2017: Meet Mark Martucci
Wedding Week 2017: Meet Mark Martucci

0 Comments

I’ve been taking photographs ever since I can remember, but once I entered the world of wedding photography I felt the need to really understand my gear. Once you really learn your tools, you can worry less about the technical side and focus on putting your vision into that single frame. I feel the faster I can work, and the more intuitively I know my equipment, the more creative I can be. Wedding photography can make you a pro really fast. I think that artistic pressure is what drove me towards it.

Read More

Wedding Week 2017: Meet Cassandra Zetta
Wedding Week 2017: Meet Cassandra Zetta

0 Comments

As a lifelong fine artist, I didn’t fall in love with photography until post-college. I was a graphic design major who landed a non-creative position in the industry. Upon searching for a creative outlet, and being the hopeless romantic that I am, I discovered wedding photography and was immediately hooked. I poured everything I had into learning the medium so that I could eventually start my own business, which happened a couple of years later in 2012 — also the year I was married.

Read More