Today we’re taking a peek inside the beautiful studio of Cassandra Eldridge of Cassandra Photo.
In what kind of space is your studio located, and where?
Residential, in Chicago, Illinois
1200 How long have you been there?
What makes your studio special?
I can't get over the natural light that floods in through the 8 foot windows. It's something that constantly inspires me, even when I'm not shooting that day. Natural light is such a mood and confidence booster, so when I'm photographing boudoir sessions with my brides, or even photographing a little baby, that natural light brings everyone at ease. It's so peaceful.
How has it helped your business?
Opening my little studio inside my home has helped my business tremendously. I blog a lot of personal things, so I feel like my clients already know me more than they may know any of their other vendors, per say. When I invite them into my home, I'm letting them in just a little bit more. I think that's important - it builds trust. And trust is everything when you're working closely with clients. It's also served as a great Plan B option! Weather isn't always accommodating, so it's been lovely to have my studio as an alternative space to get some really beautiful images.
Do you have any tips for opening a studio?
Make it unique, comfortable and keep it neutral. I opted for a lot of subtle colors within this space so I'm able to accommodate just about any color palette that my clients bring over.
What products do you sell the most?
Fine art prints and 8x8 linen albums. They're so beautiful and I take a lot of pride in the design elements of creating the perfect album.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Not yet, but I am so in love with your Paper Shop. I can't wait to include it in my marketing!
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From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.