Today we have a guest post from Bryan Caporicci of Sprout Studio. We’ve all heard the saying “failing to plan is planning to fail” and we know it’s truth, yet so many photographers still run their businesses day-to-day without putting much time and effort into creating a plan. In the busyness of shooting, editing, having meetings, writing emails and making phone calls, we need to set aside time to work on our business instead of just working in our business. We often think of running a marketing campaign in the “off” season to get more business when things are slow, but by then it’s too late; the time to run the campaign was two months ago so that your phone is ringing now. Simply put, you need to market in the “on” season so that it generates interest in your “off” season. The key is to be intentional and premeditated with your marketing plan so that you can be hitting the right market at the right time in a consistent manner. I suggest taking some time this week to look at a month-by-month calendar for the next 12 months and put together a marketing calendar. If you need help with this, Design Aglow has a great Planner to get you on track. Here are the three steps I recommend for designing your marketing calendar:
The Internet has been great for spreading ideas and reaching an audience, and I would certainly recommend incorporating an online component to the promotion of your campaigns (Facebook ads, Twitter, e-newsletters, etc). Let’s not throw the baby out with the bathwater though… it’s important to consider a strong offline component to your marketing initiatives as well. Here are 25 ways you can gain local awareness and recognition. Each idea could be strategically tied to a specific campaign or be used independently to build your brand locally:
Creating a well-rounded marketing plan should incorporate 4 key components: variety in concepts, diversity in promotions, consistency in presentation and repetition in visibility. The ultimate testament to a successful local marketing plan is when prospects are calling you and saying that they “see you everywhere”.
Bryan is an award winning portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and is one of the youngest photographers to receive his CPA. He runs a popular educational website for photographers called Sprouting Photographer.
Design Aglow's Wedding Week 2017 has come to a close and we are thrilled to have received over 1000 entries in our inspiring image contest! Thank you to everyone who entered and made Wedding Week 2017 such a blast!
Our panel of judges have chosen the final winners based on originality, composition, and technique. See our three winners below, as well as some of our favorite images that deserve an honorable mention for making us swoon.
We’re having a huge sale on all of our almost perfect Big Picture Planners! Huzzah!
But wait. What does “almost perfect” mean? Well, these are the planners that have teeny tiny aesthetic defects. Don’t worry! They haven’t been totally wrecked, they just have small ink marks or scratches that occurred during transit to our office. You can see images of these small damages below.