inside real studios: ute muller

inside real studios: ute muller

Today we're taking a peek inside the studio of Ute Muller of Fotoart Photography.

In what kind of space is your studio located, and where?
Residential, in Victoria, British Columbia, Canada

Square footage
420

How long have you been there?
3.5 years

What makes your studio special?
I have always been a fan of shabby chic and love everything white. When we started to renovate the small and narrow basement garage in our home, I already had visions of an all-white space. The white walls and floor opens up the narrow space and make it look bright, airy and welcoming. Most of the furniture is second hand, something forgotten in our basement or a find on the side of the road. I love my huge desk which I found in an antique store. Originally it was a teacher's desk and I brightened it up with light pink paint and added pretty hardware on the drawers. My big storage space consists of old kitchen cabinets topped with a door. The shelf that sits on top was a free find on the side of the road. My table in the back of the studio is our former basement door sitting on a couple of saw horses my husband built for that purpose. Another coat of pink and white paint transformed an old garden bench into the perfect seating space for my clients. I love that there is a story behind each piece of salvaged furniture in my studio.

How has it helped your business?
My studio is mainly my office and I also use it as a meeting space for potential wedding clients. I love to hear the comments when clients enter my studio. It is so much easier to meet with clients in a space that reflects who I am and what I do. I tried to incorporate my branding colors into the decor as well by using bright green and pink as much as possible. Before I had my own studio, my computer used to be in our living room and all my albums and prints were scattered all over the house. Now everything found a home in my space and our living room doesn't look like a cluttered office anymore.

Do you have any tips for opening a studio?
As much as I would love to have a big commercial space, having a small in-house studio allows me complete flexibility when I plan my day. If you are planning to shoot in your studio, make sure that you do have enough window light or the right studio lights to make it work. One of the disadvantages in my space is that I don't have enough natural light to use it for portrait work. To make a residential studio look professional, a separate entrance is a must. If you are handy (or your husband is), make use of it because it will help you to save money during the renovation.

What products do you sell the most?
I changed my business model over the past years, and now sell mostly digital collections and albums. As most of my business is word of mouth, I also include a resized and sharpened iPad version of a session. That allows my clients to show off their portraits to friends and family and helps me to promote my business. I also sell lots of storyboards which is a collage of up to 5 images on a wooden board with beveled edges.

Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
Over the years I have purchased many of the Design Aglow products. My latest purchase was The Big Picture Studio Planner. I customized the planner to suit my needs and it has really helped me to stay organized and focus on my goals. This is the perfect product for me because I love to write lists and cross out the items as I go along. I also purchased the Luxe Portrait Studio Magazine. I used the template to design my own magazine which I published online with ISSUU. Having a template to work with is so much easier than start out on a white canvas in Photoshop.

Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.




Also in Design Aglow Blog

Wedding Week 2017: Meet Cassandra Zetta
Wedding Week 2017: Meet Cassandra Zetta

0 Comments

As a lifelong fine artist, I didn’t fall in love with photography until post-college. I was a graphic design major who landed a non-creative position in the industry. Upon searching for a creative outlet, and being the hopeless romantic that I am, I discovered wedding photography and was immediately hooked. I poured everything I had into learning the medium so that I could eventually start my own business, which happened a couple of years later in 2012 — also the year I was married.

Read More

Wedding Week 2017: Meet Julia Green
Wedding Week 2017: Meet Julia Green

0 Comments

I am a wedding and portrait photographer based in Portland, but catering to clients across the Pacific Northwest and beyond. As a child, I never imagined that I would pursue photography. I didn’t even own a DSLR until I was 21! However, I remember the day I decided I wanted to learn the ins and outs of photography. I used my college textbook money to buy my first Canon Rebel from Craigslist. I was jumping up and down with joy and scratching my head at the same time because I knew photography would not be simply a hobby.

Read More

Wedding Week 2017: Meet Dawn Charles
Wedding Week 2017: Meet Dawn Charles

0 Comments

I was born and raised in Southern California, and recently moved to Oregon with my husband. We just had our first baby and are so in love! I’ve always had an interest in art and have always wanted to pursue a career in a creative field. I took my first photography class in high school, and fell in love. My parents bought me my first camera for graduation and I decided to get my degree in photography. Toward the end of college, I was blessed with an internship with a wedding photographer where I was able to turn my formal education into a practical business. After lots of shadowing, second shooting, and promoting my work, business started coming in and eventually evolved into what it is today!

Read More