what i wish i knew: michelle huesgen, untamed heart photography

Featured Contributor Michelle Huesgen shares her early lessons learned in this installment of our “What I Wish I Knew” series, chronicling the mistakes and revelations creatives made during their first years in business. We hope you find inspiration (and we’re sure you’ll find some commiseration!) in these stories. Here are Michelle’s top lessons learned from managing her own photography business.

  • Having a difficult time determining what you should be charging? One way to get a quick figure is to start with the amount you aim to earn each year. Add at least 30% to it for taxes and expenses (more if you have a studio) and then divide that by the number of sessions you generally average per year. Then take that number and work your sales/pricing to best achieve it! Editor’s Note: Check out Design Aglow’s Pricing Guides for Wedding and Portrait Photographers for more on this.
  • Do your research on your market. Find ways to set yourself apart from the crowd AND run a viable business. Invest in things that will grow your business in the long stretch… not the newest fad prop. If you want your business to succeed, you have to make smart decisions!
  • Before you know it, your side job is a seven-days-a-week job. Next thing you know your spouse resents your job, it is no longer fun for you, and your relationships are put on the back burner to make clients happy. Do yourself a favor: set business hours and stick to them. For me, business hours are 9-4 and Sundays are family day. My husband is a much happier man! ;)

 Michelle Huesgen of Untamed Heart Photography is a fine art wedding and portrait photographer based out of St. Louis, MO. Her incredible images are featured in our book The Design Aglow Posing Guide for Family Portrait Photography, available on Amazon and in your local bookstore.




Also in Design Aglow Blog

Design Aglow Print Product: Price Menus
Design Aglow Print Product: Price Menus

0 Comments

Picture this: A simple and stunning price list is absolutely essential for your clients to understand your pricing structure, planting the seeds for a maximized session sale.

Share your portrait studio professionally with this easy to use luxe pricing menu. Leave clients smiling and your studio styling—all without taking precious time away from your business and your life!

Read More

What The Pros Are Saying: Classy Presentation with Glass USB Drives
What The Pros Are Saying: Classy Presentation with Glass USB Drives

0 Comments

"My brand is clean and natural, so the white glass USB with the kraft box is perfect! Every client who has received one so far has mentioned how beautiful they are. Guess they weren't expecting such a classy presentation. I love surprising them by going above and beyond what they expect."

Read More

What The Pros Are Saying: Luxury Wedding Albums
What The Pros Are Saying: Luxury Wedding Albums

0 Comments

Alyssa of Alyssa Grace Photography reached out to share her success with offering Design Aglow products in her studio. She shares, "I love the variety of products that Design Aglow offers because they give small business owners, like myself, a source for high quality, streamlined, and professional grade tools that are not easily found in the photography industry. I actively use so many of their resources: The Big Picture Planner for my own sanity, The Inspire Guide to help my clients find their vision, many design templates for books and albums, and OF COURSE the Albums. Just to name a few.

Read More