what i wish i knew: michelle huesgen, untamed heart photography

Featured Contributor Michelle Huesgen shares her early lessons learned in this installment of our “What I Wish I Knew” series, chronicling the mistakes and revelations creatives made during their first years in business. We hope you find inspiration (and we’re sure you’ll find some commiseration!) in these stories. Here are Michelle’s top lessons learned from managing her own photography business.

  • Having a difficult time determining what you should be charging? One way to get a quick figure is to start with the amount you aim to earn each year. Add at least 30% to it for taxes and expenses (more if you have a studio) and then divide that by the number of sessions you generally average per year. Then take that number and work your sales/pricing to best achieve it! Editor’s Note: Check out Design Aglow’s Pricing Guides for Wedding and Portrait Photographers for more on this.
  • Do your research on your market. Find ways to set yourself apart from the crowd AND run a viable business. Invest in things that will grow your business in the long stretch… not the newest fad prop. If you want your business to succeed, you have to make smart decisions!
  • Before you know it, your side job is a seven-days-a-week job. Next thing you know your spouse resents your job, it is no longer fun for you, and your relationships are put on the back burner to make clients happy. Do yourself a favor: set business hours and stick to them. For me, business hours are 9-4 and Sundays are family day. My husband is a much happier man! ;)

 Michelle Huesgen of Untamed Heart Photography is a fine art wedding and portrait photographer based out of St. Louis, MO. Her incredible images are featured in our book The Design Aglow Posing Guide for Family Portrait Photography, available on Amazon and in your local bookstore.




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