In case you haven’t heard, Pinterest is the king of traffic referrals to third-party sites. So how are you utilizing this sleeping giant to further your business? Today’s post launches a monthly blog series on basic business hacks you probably haven’t thought of yet. We know you don’t have tons of time to spend on Pinterest (be careful, you don’t want to end up in a Pinterest support group!) so we’ve put the hours in for you.
Here are our Top 10 tricks for utilizing Pinterest to your advantage: 1. Be visible. Create an identifiable name and bio for your account, and use your logo or a good headshot for your profile image. Verify your website so people know it’s really you (the little check mark that shows up next to your site). Pinterest offers easy step-by-step instructions on how to do this.
2. Be pinnable. Make sure every image on your website/blog is pinnable! It’s easy to install a “Pin It” button to your site — there are multiple options available for every web hosting platform. Add a Pinterest widget to your blog/site and help your fans market for you!
3. Remember the 80/20 rule. 80% of your pins should be lifestyle content related to what your brand represents, and 20% should be your own content and images. Consider adding boards themed around travel getaways, framed wall galleries, lifestyle or anything else that speaks to the “voice” of your brand.
4. Pay attention to your Pinterest analytics. This can be found in your profile under Analytics. Export your Site Metrics and record your findings in a doc weekly to keep track of what’s working and what’s not.
5. Create content. Tall vertical images are the most popular on Pinterest. Create and upload Pinterest-specific vertical images directly from your computer to link back to your site. Need help? Check out our Blog & Print Layouts for creating perfectly-sized ‘Pin Me!” layouts.
6. Be intentional. Make sure you’re following and interacting with the same people you’re connected to on other social media channels. Like whatever pins you want, but be picky about what to repin (your clients probably won’t want to see 99 smoothie recipes!).
7. Be consistent. Like any social media channel, you will see your following increase exponentially when you keep with it. Create a social media calendar you stick with every day/week, and make sure Pinterest is a part of that. Like, repin, respond to comments. Even setting aside an hour each week is better than being invisible!
8. Talk about your Pinterest on other social media channels. Let’s be honest: who is really seeing your Facebook page these days? It’s important to move your existing following over to newer platforms. Taking time to invest in your Pinterest following now will pay off in the long run!
9. Don’t use hashtags. Your pins will show up in a search without hashtags (they just look cluttered). Create short, snappy captions using important keywords.
10. Be strategic. Keep your Pinterest clean and clutter-free. Put the most important boards first. Make sure the links aren’t broken. Go through your boards and delete old/outdated pins that haven’t had much traction. Use Secret Boards for personal content.
There are any number of ways you can market your photography business: online profiles with paid and unpaid services, or social media advertisements. You could even go old school and try a radio ad or billboard. But we’re firm believers that one of the best ways to spread your good name is by good old-fashioned word of mouth. Because it works.
Visiting Paris has always been on my bucket list and my two best friends and I have been talking about planning a trip for what seems like forever. Finally, one day while perusing flight deals we decided to just go for it. The plan was to travel to Paris first, London second and take the train back and forth. In hindsight, flying into Paris would've been much easier, especially after a long flight and jet lag. But easy doesn't make great memories! The train was actually quite convenient and a great way to relax after a long flight. You can buy snacks (and WINE) for your 2 hour trip without even leaving the station.