In case you haven’t heard, Pinterest is the king of traffic referrals to third-party sites. So how are you utilizing this sleeping giant to further your business? Today’s post launches a monthly blog series on basic business hacks you probably haven’t thought of yet. We know you don’t have tons of time to spend on Pinterest (be careful, you don’t want to end up in a Pinterest support group!) so we’ve put the hours in for you.
Here are our Top 10 tricks for utilizing Pinterest to your advantage: 1. Be visible. Create an identifiable name and bio for your account, and use your logo or a good headshot for your profile image. Verify your website so people know it’s really you (the little check mark that shows up next to your site). Pinterest offers easy step-by-step instructions on how to do this.
2. Be pinnable. Make sure every image on your website/blog is pinnable! It’s easy to install a “Pin It” button to your site — there are multiple options available for every web hosting platform. Add a Pinterest widget to your blog/site and help your fans market for you!
3. Remember the 80/20 rule. 80% of your pins should be lifestyle content related to what your brand represents, and 20% should be your own content and images. Consider adding boards themed around travel getaways, framed wall galleries, lifestyle or anything else that speaks to the “voice” of your brand.
4. Pay attention to your Pinterest analytics. This can be found in your profile under Analytics. Export your Site Metrics and record your findings in a doc weekly to keep track of what’s working and what’s not.
5. Create content. Tall vertical images are the most popular on Pinterest. Create and upload Pinterest-specific vertical images directly from your computer to link back to your site. Need help? Check out our Blog & Print Layouts for creating perfectly-sized ‘Pin Me!” layouts.
6. Be intentional. Make sure you’re following and interacting with the same people you’re connected to on other social media channels. Like whatever pins you want, but be picky about what to repin (your clients probably won’t want to see 99 smoothie recipes!).
7. Be consistent. Like any social media channel, you will see your following increase exponentially when you keep with it. Create a social media calendar you stick with every day/week, and make sure Pinterest is a part of that. Like, repin, respond to comments. Even setting aside an hour each week is better than being invisible!
8. Talk about your Pinterest on other social media channels. Let’s be honest: who is really seeing your Facebook page these days? It’s important to move your existing following over to newer platforms. Taking time to invest in your Pinterest following now will pay off in the long run!
9. Don’t use hashtags. Your pins will show up in a search without hashtags (they just look cluttered). Create short, snappy captions using important keywords.
10. Be strategic. Keep your Pinterest clean and clutter-free. Put the most important boards first. Make sure the links aren’t broken. Go through your boards and delete old/outdated pins that haven’t had much traction. Use Secret Boards for personal content.
Let's face it, we've all gotten that email that asks us if we offer holiday/off-season/Sunday/dog's birthday discounts. As a girl who loves shopping clearance racks, I get it, I love me a good sale... but always being asked to discount your prices can be disheartening and devaluing as a creative. We already struggle with putting a price on our art, how the heck are we going to make any money if we don't charge profitable prices.
Or, 5 easy ways to create lifelong clients and increase your sales.
You’ve read all the books. You’ve surfed the whole ‘net. But you are still having a hard time convincing clients to spend their hard-earned dollars. They keep opting for your less expensive products, smaller sizes, or “just a few prints.” You’re about to throw your hands up in the air and say, “I give up!”
Well, hello! I'm a boudoir and wedding photographer from Pennsylvania; I am based in both in Philadelphia and in the mountains of Northeast, PA. I have a love for shooting film, vivid colors, fluffy dogs, salty snacks, binge watching Netflix, sarcasm, and napping. My road to becoming a photographer isn't a very poetic or adventurous story: I was a painter and had always pursued the thought of going to school for fine art. I took an introduction to film photography class in my senior year of high school and just fell in love with the medium. I've pursued my own photography business ever since and am still shooting with film!