In case you haven’t heard, Pinterest is the king of traffic referrals to third-party sites. So how are you utilizing this sleeping giant to further your business? Today’s post launches a monthly blog series on basic business hacks you probably haven’t thought of yet. We know you don’t have tons of time to spend on Pinterest (be careful, you don’t want to end up in a Pinterest support group!) so we’ve put the hours in for you.
Here are our Top 10 tricks for utilizing Pinterest to your advantage: 1. Be visible. Create an identifiable name and bio for your account, and use your logo or a good headshot for your profile image. Verify your website so people know it’s really you (the little check mark that shows up next to your site). Pinterest offers easy step-by-step instructions on how to do this.
2. Be pinnable. Make sure every image on your website/blog is pinnable! It’s easy to install a “Pin It” button to your site — there are multiple options available for every web hosting platform. Add a Pinterest widget to your blog/site and help your fans market for you!
3. Remember the 80/20 rule. 80% of your pins should be lifestyle content related to what your brand represents, and 20% should be your own content and images. Consider adding boards themed around travel getaways, framed wall galleries, lifestyle or anything else that speaks to the “voice” of your brand.
4. Pay attention to your Pinterest analytics. This can be found in your profile under Analytics. Export your Site Metrics and record your findings in a doc weekly to keep track of what’s working and what’s not.
5. Create content. Tall vertical images are the most popular on Pinterest. Create and upload Pinterest-specific vertical images directly from your computer to link back to your site. Need help? Check out our Blog & Print Layouts for creating perfectly-sized ‘Pin Me!” layouts.
6. Be intentional. Make sure you’re following and interacting with the same people you’re connected to on other social media channels. Like whatever pins you want, but be picky about what to repin (your clients probably won’t want to see 99 smoothie recipes!).
7. Be consistent. Like any social media channel, you will see your following increase exponentially when you keep with it. Create a social media calendar you stick with every day/week, and make sure Pinterest is a part of that. Like, repin, respond to comments. Even setting aside an hour each week is better than being invisible!
8. Talk about your Pinterest on other social media channels. Let’s be honest: who is really seeing your Facebook page these days? It’s important to move your existing following over to newer platforms. Taking time to invest in your Pinterest following now will pay off in the long run!
9. Don’t use hashtags. Your pins will show up in a search without hashtags (they just look cluttered). Create short, snappy captions using important keywords.
10. Be strategic. Keep your Pinterest clean and clutter-free. Put the most important boards first. Make sure the links aren’t broken. Go through your boards and delete old/outdated pins that haven’t had much traction. Use Secret Boards for personal content.
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
My business goals have changed a lot over the last few years. This year, my hope is to work on a handful of commercial projects with companies I believe in, and to carve out more time to work on personal projects. Both are important, but I believe growth and your creative voice is developed when you let your imagination run free without the constraints of it being “work.”
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.