the f stops here: why prints matter

the f stops here: why prints matter

Shut off your editing brain for a bit, turn the phone on vibrate and refill that coffee mug… our F Stops Here series is back! Today we’d like to chat about why we love prints so much.

When we look around at the walls of our Portland office, we are reminded once again why prints are vital to your business as framed examples of your best work around the studio. They’re the perfect sneaky marketing tool!

It is important to know how to best sell prints to your clients. With a plethora of printing options at your client’s fingertips, choosing the right route can be overwhelming and confusing. Complete the sale and create a superior customer experience by offering a wide variety of printing options. Your client came to you because she knows that her memories are precious and she’s waiting to hear the options. All you need to do is present them in a clear manner, and the rest will sell itself. As a cue for your in-person sales session (and a personal reminder for you, too), here’s a few more reasons why prints matter.

For your client:

  • A framed image tells your clients’ unique story — they’ll be reminded of the special day captured in that photo every day.
  • Prints make the absolute best personalized gifts, so much more special than a store bought item!
  • There’s something so incredible about custom art hanging in a home that feels 100 times more meaningful than images on the computer — really, a client's’ wall at home matters more than Facebook walls.
  • Help your client turn their house into a home! Framed prints are the easiest way to decorate with an ultra personalized touch.
  • On that note, there are so many creative ways to decorate with prints: fine art canvases, wall galleries of framed prints, desk frames for the office, one huge image above the mantle, the options are endless!
  • Your client spent more money than she probably cares to remember on the dress, the catering, the DJ, and the invitations. We all know memories are more valuable than materials — why not capture it with something that is forever: framed photos on the wall.

ALICIA-LUCIA-PHOTOGRAPHY

For you:

  • Creating beautiful art was the reason you became a photographer in the first place. It’s simple — practice what you preach. Get inspired with this Living With Art feature from the lovely home of Lena Hyde.
  • Gorgeous portraits (in beautiful mats and frames to boot) show off your skill and professionalism to future clients. PDF files on a website just can’t compare.
  • Tell a story. Not just on your computer or on your Facebook page, but on your own walls. Prints are a tangible achievement, a constant reminder of why you do what you do. Be proud of your work!
  • Clients seeing your images in their homes will be reminded of you on a daily basis. Therefore, they are much more likely to return to you for future sessions and events.
  • Prints are the perfect marketing tool for all the visitors who come to your clients’ homes and offices who will end up admiring your prints on their walls!

A-VISUAL-ANTHOLOGY

You get the picture. Prints are invaluable, both to you as a photographer and to you client.

There are so many incredible tools out there to help showcase print and frame options to your clients, including these best sellers: Selling a Showpiece Portrait: Client Guide, Modern Minimalist™ Studio Look Book & Product Catalog, and Frame Shop Sales, Catalog, & Lookbook.

~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.

 

 

 




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