Shut off your editing brain for a bit, turn the phone on vibrate and refill that coffee mug… our F Stops Here series is back! Today we’d like to chat about why we love prints so much.
It is important to know how to best sell prints to your clients. With a plethora of printing options at your client’s fingertips, choosing the right route can be overwhelming and confusing. Complete the sale and create a superior customer experience by offering a wide variety of printing options. Your client came to you because she knows that her memories are precious and she’s waiting to hear the options. All you need to do is present them in a clear manner, and the rest will sell itself. As a cue for your in-person sales session (and a personal reminder for you, too), here’s a few more reasons why prints matter.
For your client:
There are so many incredible tools out there to help showcase print and frame options to your clients, including these best sellers: Selling a Showpiece Portrait: Client Guide, Modern Minimalist™ Studio Look Book & Product Catalog, and Frame Shop Sales, Catalog, & Lookbook.
~ The F Stops Here is an exclusive collection of articles by Design Aglow, designed to be used and shared by photographers. Feel free to grab & share on your site, blog and/or social media pages with a byline and link to DesignAglow.com.
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.