Today we take a peek inside the studio of Michelle Arnold Photography:
In what kind of space is your studio located? Commercial
How long have you been there?
Since February 2014
What makes your studio special?
My studio is in a historic building downtown which just creates a different feel than a brand new building. I love the mix of the old and new. I love the creaky stairs my clients walk up and then they turn the corner into my beautiful, welcoming studio.
How has it helped your business?
A studio space is an extension of yourself; an extension of your brand. I loved creating a space my clients would enjoy being photographed in. And the extra special seating area for reviewing their proofs has such an elegant feel, yet quite comfortable. It's a happy, inviting space that I love to be in (and so do my clients).
Do you have any tips for opening a studio?
To have a studio doesn't mean you have to spend a fortune on rent. Keep hunting! You can look around in your area for spaces that you could adjust to work for you. While my new studio space isn't large, it was the next logical step in my business. I'd love to have a huge loft type space for a studio, but that's not practical for me at this point in my business. One day! Having any type of physical presence in your town makes a big difference and adds to your credibility as a professional.
What products do you sell the most?
Clients love my new light boxes for their images. It's such an interesting and sophisticated way to turn their portraits into something really unique.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I love using the Modern Minimalist™ templates from Design Aglow for my Client Welcome Packet. It's an easy way to make an impact.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.