Today we are visiting the studio of Isabel March Photography:
In what kind of space is your studio located?
How long have you been there?
What makes your studio special?
My studio is an extension of me. Everyone that walks in can see personal items of my life (I collect gum ball machines and vintage cameras), my family pictures as well as fun pictures of clients that define my brand. Even though it's a large space, I've created areas within the studio that create a sense of home, are comfortable and inviting. Visiting the studio is much like visiting my home. There is also clear distinction between the production room, the shooting area and the client meeting area.
How has it helped your business?
Having a studio space was instrumental for my business in that it created a sense of professionalism that running a business out of my home lacked. I can honestly say that bookings doubled once I moved into a studio space. The studio space has also given me the ability to host workshops - which is something I incorporated into my initial business plan. I'm a firm believer in giving back and educating photographers so that no one has to reinvent the wheel. It has also given me the ability to expand my portrait work.
Do you have any tips for opening a studio?
When you're considering a studio space, make sure that you have approximately one year's rent readily available as security in your bank account. There's nothing worse that moving into a space and then realizing that you cannot afford it. Consider if you really need a studio. Don't jump into the decision to rent a studio just because another photographer has one. Consider the nature of your photography, what you plan on using the space for, your budget, and the pros/cons of having a studio. Consider space. The first studio that I rented out was great for meeting couples but not spacious enough for hosting workshops and/or shooting. I fell in love with the space but quickly realized that it was too small for what I wanted to do. Consider the location. Do you want more of a store front where you get foot traffic or are you okay with having your space on the second floor of a building? Also, consider the neighborhood. You could have the cutest studio but if it's in a run down neighborhood, you may find that clients are hesitant to visit. Make sure that the electrical is up to date! Make sure that you have a lot of storage space - or the ability to create a storage space. You'll need it in order to house all of your equipment and props without having your space seem cluttered. Have the space represent you and your brand. Personalize it...but also, make it functional.
What products do you sell the most?
As a wedding and portrait photographer, I primarily sell albums and enlargements. The items are showcased all over the studio.
Do you use Design Aglow products in your studio? If so, which product(s), and how have they helped your sales?
I have used Design Aglow templates to create client proof boxes. Clients love seeing how they can display their pictures within their home.
Do you have a great space you would like to share with our community? We would love to hear from you and possibly peek into your world. Simply visit this link and we will guide you through the quick submission process.
From a very early age I loved taking pictures and looking at them in magazines and books, but the art of photography captured my heart when I was a teenager, on my first overseas trip to Wales. From that point, I began shooting with a little film SLR and having my friend model for me. In college I took some digital photography and visual communication courses as part of my communication studies major, and decided to pursue a career in photography. I became a legal business and took my first paid client at age 20, and it's been quite a journey and adventure over the past nine years.
I secretly bought a mail-order 35mm camera when I was 15, and took lots of ordinary photos of animals and nature for several years. Although I majored in art and studied photography in college, my career started in marketing and advertising, from the client service end. Then I had the most beautiful baby, found my old camera and realized how much I love photographing people.